Lancome and the Academy of Television Arts & Sciences. (Marketing News).
* Lancome and the Academy of Television Arts & Sciences are
partnering for the 54th annual Primetime Emmy Awards. Lancome will
provide ongoing counsel on the latest trends and will be featured in the
Emmy presenter's gift basket. The company will also co-host the
2002 Hair and Makeup Peer Group nominee reception in August.
Lancome is also gearing up to launch Miracle for Men, a men's
fragrance to follow the highly successful Miracle fragrance for women.
The scent combines top notes of maple leaf, red pepper absolute and oak
moss. The heart consists of coffee granita and cedar wood and the base
infuses rosewood, gaiac wood and vetiver. The line includes a 1.7-oz.
eau de toilette spray ($40), 3.4-oz. EDT spray ($58), aftershave lotion,
aftershave balm, hair and body shampoos, deodorant stick and Hydra
Mission daily moisturizing lotion.