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La Reina's Bhansali has region-specific collections.

Sanjay Bhansali, flanked by Tej (left) and Adi in La Reina's booth at the Alfardan Pavilion yesterday, is seen holding a million-dollar multi-stone bracelet. PICTURE: Jayan Orma By Ramesh Mathew/Staff Reporter Arabs are among the best buyers of expensive and precious "one-time" diamonds and other stones and the ongoing exhibition is an excellent opportunity for the people of the region to enrich their information and awareness of quality jewels in a big way, said Los Angeles-based Samir Bhansali of La Reina, who has set up a booth at the Alfardan Pavilion of the Doha Jewellery & Watches Exhibition.

Bhansali is a first-time participant at the exhibition. He has an impressive array of diamonds, many of them designed by his daughter Anar and the entrepreneur himself, displayed at his jewellery's sale point at the Alfardan Pavilion. The jewel merchant has taken part in exhibitions in 28 countries so far and Qatar is his first destination in the Middle East.

Impressed by the enormous interest shown by local buyers in the collections that he has brought, the India-born jeweller says only quality diamonds and uniquely-crafted designs have takers among the local consumers, who according to him, are some of the best patrons.

Asked why he did not participate in any jewel exhibition in the Middle East until now, the designer said the affluent royals of the Gulf states have always been his prized customers ever since he set up showrooms and franchises across the USA. The Doha event, he asserted, has provided him with a launching pad to directly deal with the region's clients.

"I have done business with quite a number of affluent Gulf Arabs for several years. They have always found it comfortable to use the creations we have designed at our facilities in Beverly Hills and New York," said Bhansali, adding that the best diamonds these days are found in Australia, Russia and parts of Africa, including Zambia.

While agreeing that accessing raw materials was getting more and more difficult, the jeweller said there were some places that had uninterrupted availability of the same. "It is true that stocks in some of the old mining centres are diminishing fast. But new centres are coming up in different parts of the world," he added.

His son Tej and cousin Adi are accompanying Bhansali at the Doha exhibition, which he says is bound to grow further.

Gulf Times Newspaper 2013

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Publication:Gulf Times (Doha, Qatar)
Geographic Code:7QATA
Date:Mar 1, 2013
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