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LUCIA LUDOVICO APPOINTED SENIOR VICE PRESIDENT-CREATIVE ADVERTISING, FOR THE MOTION PICTURE GROUP OF PARAMOUNT PICTURES

 HOLLYWOOD, March 24 /PRNewswire/ -- Lucia Ludovico has been appointed senior vice president, creative advertising, for the Motion Picture Group of Paramount Pictures, it was announced today by Arthur I. Cohen, president of worldwide marketing.
 Ludovico will be responsible for all motion picture-related creative advertising/print, as well as oversee the entire print department of Paramount's new in-house agency, 5555 Communications. The largest in-house agency of any studio with about two dozen staffers, 5555 Communications launched its first print campaign with Paramount's current feature release, "Fire in the Sky."
 "Lucia's creative contributions to the group's print campaigns over the years have been incredible," said Cohen. "That proven talent combined with her experience on the agency side make her the perfect person to manage that part of the business."
 5555 Communications was established in 1992 and services Paramount's feature, home video, licensing and television advertising. The agency has also supervised creative ad programs at Paramount Parks.
 Ludovico returns to Paramount after a one-year stint at Seiniger Advertising, where she worked on campaigns such as Paramount's upcoming "The Firm," starring Tom Cruise. Previously, she had been senior vice president, creative advertising, for the studio since 1990. Before that, she had been vice president, creative advertising, for one year after joining Paramount in 1986 as director, creative advertising/print.
 During her previous tenure at Paramount she was instrumental in the campaigns for such films as "Wayne's World," "The Addams Family," "Star Trek IV, V and VI," "Ghost," "Indiana Jones and the Last Crusade," "`Crocodile' Dundee" and "Top Gun," among others.
 Prior to joining Paramount, Ludovico worked for Seiniger Advertising for seven years, becoming design director and senior art director in 1985. She holds a bachelor of science in art education from the State University of New York, College at Buffalo.
 Paramount Pictures is part of the entertainment operations of Paramount Communications Inc. (NYSE: PCI).
 -0- 3/24/93
 /CONTACT: Cheryl Boone Isaacs of Paramount, 213-956-5504/
 (PCI)


CO: Paramount Pictures ST: California IN: ENT SU: PER

EH-LS -- LA023 -- 9149 03/24/93 13:43 EST
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Date:Mar 24, 1993
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