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LOWES FOOD STORES UNVEILS IMPROVED 'APPLES FOR THE STUDENTS' PROGRAM

 LOWES FOOD STORES UNVEILS IMPROVED 'APPLES FOR THE STUDENTS' PROGRAM
 WINSTON-SALEM, N.C., Jan. 2 /PRNewswire/ -- Lowes Food Stores unveiled an improved version of its "Apples for the Students" program today to put an increased selection of audio-visual and computer equipment at the fingertips of North Carolina and Virginia school children.
 Improvements to this 2-year-old program allow students to collect receipts redeemable for products from Magnavox and Texas Instruments as well as Apple Computer. Schools can now receive audio-visual equipment like video cassette recorders, camcorders and 20" and 27" stereo color televisions as well as classroom sets of calculators and instructional materials.
 Participating schools may redeem Lowes Foods green register tapes dated Jan. 1, 1992 to May 23, 1992.
 "In the past two years, this program has provided local schools over $1.2 million free computers, software and other electronic equipment. This is a higher achievement than what we set our goals for at the program's inception," said Dennis Hatchell, Lowes Foods' president.
 "On a national basis, the 'Apples for the Students' program has provided over $100 million in free equipment to over 70 thousand schools," said Hatchell.
 "Lowes Foods 'Apples for the Students' program is a fine example of responsible corporate citizenship," said Dr. Jackie Jenkins, Senior Education Advisor to Governor Martin. "I commend the students, parents, PTA's and customers for taking advantage of this opportunity to give our children the tools they need."
 "The continued success of this program is indicative of the commitment that the people of North Carolina have made to provide the best education available for their children."
 Lowes Foods Stores, Inc. operates 52 Lowes Foods stores in North Carolina and Virginia. North Carolina stores are located in Alexander, Alleghany, Ashe, Avery, Burke, Caldwell, Catawba, Chatham, Davidson, Davie, Forsyth, Guilford, Iredell, McDowell, Mecklenburg, Montgomery, Moore, Orange, Randolph, Richmond, Stokes, Surry, Watauga, Wilkes, and Yadkin counties.
 According to Hatchell, funding for the computers will be taken out of Lowes Foods 1992 advertising budget and will not affect prices at the stores.
 The school superintendents, principles and PTA officials in the Lowes Foods marketing area have been contacted with details. The company has dedicated the toll-free number, 1-800-338-0038, to answer questions about the program.
 -0- 1/2/91
 /CONTACT: Armfield Cannon, Trone Advertising, 919-886-1622, for Lowes Foods Stores/ CO: Lowes Food Stores ST: North Carolina IN: CPR SU:


DF -- CH003 -- 6226 01/02/92 15:00 EST
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Date:Jan 2, 1992
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