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LOW-FAT FAST FOOD? JACK IN THE BOX LOOKS EAST FOR INSPIRATION

 SAN DIEGO, Aug. 2 /PRNewswire/ -- JACK IN THE BOX, known for menu innovation and originality, is once again breaking new ground with its recently introduced Teriyaki Bowl, a Japanese-inspired dish with just 2.5 grams of fat per serving.
 "No other major fast-food chain offers a similar product," said Mohammad Iqbal, executive vice president of marketing of JACK IN THE BOX. "We believe the Chicken Teriyaki Bowl has the lowest fat content of any hot entree at any major fast-food hamburger chain in America."
 The Teriyaki Bowl features marinated, skinless chicken breast or lean strips of beef and freshly steamed vegetables served over a bed of rice and topped with tangy, sweet teriyaki sauce.
 The Chicken Teriyaki Bowl contains just 2.5 grams of total fat, which translates into less than 4 percent of calories from fat. The Beef Teriyaki Bowl contains 6 grams of fat, which translates into approximately 7 percent of calories from fat.
 According to statistics compiled by the U.S. Department of Health and Human Services, dietary fat constitutes 37 percent of the calories in the average American diet. In other words, based on a diet of 2,500 calories a day, the average American consumes approximately 103 grams of total fat per day or more than 900 calories from fat.
 "Recent studies have show us that the typical American diet is too high in fat and is associated with increased risk of heart disease, obesity and certain types of cancer," said Darlene Dougherty, R.D., former president of the American Dietetic Association. "Dietitians strongly encourage individuals to reduce their fat intake and eat foods higher in fiber."
 Beyond its low-fat appeal, the tasty Teriyaki Bowl is also high in dietary fiber, a key component in any healthy diet. The Chicken Teriyaki Bowl contains 22 grams of dietary fiber.
 "Nearly half of all the meals eaten in America today are consumed away from home," said Dougherty. "It is important to have some of those menu choices lower in fat and higher in fiber."
 "Many fast-food chains have tried menu items that boast reduced fat and high nutritional value, but few have succeeded, usually because they offer nutritional benefits at the expense of appealing taste," said Iqbal. "The Teriyaki Bowl is different because it's both delicious and nutritious.
 "The JACK IN THE BOX Teriyaki Bowl is quickly becoming a popular menu choice," he said. "The initial guest response has been tremendous. Our test market in Northern California achieved sales levels which greatly exceeded our expectations."
 To launch the product, JACK IN THE BOX purchased and installed more than 3,000 rice cookers. To accommodate consumer demand for the Teriyaki Bowl, the chain expects to serve roughly 57,200 pounds of rice daily.
 With more than 1,160 restaurants throughout the western and southwestern United States, JACK IN THE BOX is the nation's fifth largest fast-food hamburger chain. The chain is owned and operated by San Diego-based Foodmaker Inc.
 -0- 8/2/93
 /CONTACT: Sheree Zizzi, 619-571-2248, or Gina Devlin, 619-571-2674, both of Foodmaker/


CO: Foodmaker Inc.; JACK IN THE BOX ST: California IN: LEI SU: PDT

LV -- NYFFNS3 -- 8119 08/02/93 06:48 EDT
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Publication:PR Newswire
Date:Aug 2, 1993
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