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LOVE THAT FLAVOR

 LOVE THAT FLAVOR
 OAKLAND, Calif., Jan. 23 /PRNewswire/ -- "Roses are red, violets


are blue, vanilla's our favorite, how about you?"
 With Valentine's Day rapidly approaching, it's an appropriate time to report on a growing phenomenon of a different kind of passion taking place -- in grocery stores across the country.
 For two 76 year-old Corona, Calif., women, it's a passion for Cookies 'N Cream Frozen Yogurt Inspirations. To ensure their favorite flavor is always available, they've "persuaded" the frozen food manager in their local grocery store to hide half-gallons underneath the frozen pizza.
 "We receive about ten calls or letters a week from consumers who can't find their favorite flavor," said Julie Smith, Dreyer's and Edy's Grand Ice Cream's consumer relations coordinator. "It's amazing the trouble people will go to get the flavor they love," said Smith.
 Some flavor fanatics have gone so far as to stand in front of (moving) Dreyer's and Edy's delivery trucks (a Mocha Chip lover). Others memorize delivery schedules, arriving at dawn to greet Dreyer's and Edy's route salespeople at the stores (Rocky Road lovers); and the most addicted flavor fanatics have been known to coerce the route salespeople and store personnel to hide certain flavors for them.
 "One of the advantages of delivering directly to the stores and stocking the freezers ourselves ensures that we can provide the flavors people want," said Smith.
 Smith noted that "when the calls or letters come in, we alert our route salesperson in the customer's area to stock more of that flavor in the store." Some route salespeople even place notes on top of half-gallons alerting customers that "this half gallon of S'Mores is for Mr. John Jones."
 Dreyer's and Edy's has even been known to make a special delivery to someone who has had trouble finding his or her favorite flavor. When White Summit was selling faster than it could be made, an Atlanta woman was very surprised when her request for more White Summit was honored personally and brought directly to her place of work.
 So for a special Valentine's Day treat, Dreyer's and Edy's would like to hear other stories of how far people will go for their favorite flavor.
 For one day only, Dreyer's and Edy's Grand Ice Cream's "Love That Flavor Line" at 1-800-888-3442, ext. 4358 (Dreyer's) or 1-800-777-3397, ext. 4358 (Edy's) will be taking calls on Valentine's
Day, Friday, Feb. 14, 1992. Between 8 a.m. and 5 p.m. (PST), flavor lovers can leave a message about "how far they would go to find their favorite flavor." Those who leave their name and address will receive a gift certificate good for a free quart of their favorite flavor. In addition, Dreyer's and Edy's "Official Taster" and Manager of Flavor Development, John Harrison, will be available to answer any flavor lover's questions about his favorite subject -- ice cream.
 Special Note: Dreyer's Grand Ice Cream (sold west of the Rocky Mountains) is marketed as Edy's Grand Ice Cream east of the Rockies.
 -0- 1/23/92
 /CONTACT: Jenifer Howard or Diane McIntyre of Dreyer's and Edy's Grand Ice Cream, 800-888-3442 (Dreyer's) or 800-777-3397 (Edy's)/ CO: Dreyer's and Edy's Grand Ice Cream ST: IN: FOD SU:


DG -- SFFNS1 -- 2585 01/23/92 07:31 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jan 23, 1992
Words:540
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