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Despite declining sales figures, magazine publishers are flooding newsstands in hopes of increasing circulation and advertising.

Unfortunately, the move isn't working very well; nearly two out of three magazines on newsstands are going unread. And after months of depressing financial news, magazine companies are beginning to take matters into their own hands by shaking up the management structure at many high-profile publications. Here are just a few:

* Bonnie Fuller, editor in chief of Glamour magazine since 1998, was asked to resign May 23 by Conde Nast chief executive Steven T. Florio and James Truman, the company's editorial director. Fuller's contract with Conde

Nast was set to expire in August.

Fuller had been asked to leave because of Glamour's recent newsstand sales figures, Conde Nast executives told The New York Times in late May. The editors also said that Fuller had never really gotten off on the right foot with the company's top management and editors.

* Kate Betts, editor in chief of Harper's Bazaar, was asked to resign on May 31, a year before her three-year contract was due to expire, executives at Hearst Magazines said. She will be replaced by another Hearst editor, Glenda Bailey, editor in chief of Marie Claire.

The shake-up comes two years after Betts became the youngest editor in chief in the history of Harper's Bazaar when she was hired at the age of 35 from Vogue.

Betts was known for making waves in the editorial department during her tenure. During her first 11 months at Bazaar, she made changes to 75 percent of the magazine's editorial departments. She also called for a redesign that came under fire for altering the distinctive cover font.

"Making the magazine feel younger was specifically part of our mandate," Betts said in an interview with The New York Times last July. "I think the first three issues were definitely much younger-feeling, and that may have come as a shock to some readers."

* U.S. News & World Report editor Stephen G. Smith was to be replaced by Brian P. Duffy, the weekly magazine's executive editor, The New York Times reported on June 2.

Over the course of the spring, Smith, who had been editor since 1998, lost the support of U.S. News chairman and editor in chief Mortimer B. Zuckerman as the advertising market declined and the circulation continued to erode at the nation's No. 3 newsweekly.

Duffy will be the magazine's eighth editor since Zuckerman bought the magazine in 1984.

Along with the leadership change, sources told the New York Daily News that proposed layoffs could trim the editorial staff by as much as 10 percent to around 200. Budget cuts are also likely to force closure the magazine's news bureaus in Beijing and Moscow.

COPYRIGHT 2001 Society of Professional Journalists
No portion of this article can be reproduced without the express written permission from the copyright holder.
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Publication:The Quill
Geographic Code:1USA
Date:Jul 1, 2001

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