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LOUISIANA TAKES AGGRESSIVE ACTION TO MAKE MANUFACTURERS MORE ACCESSIBLE

 TWINSBURG, Ohio, Feb. 16 /PRNewswire/ -- Changing economic conditions require decisive action according to the Louisiana Department of Economic Development. Spurred on by the fact that not all of the state's manufacturers are easily accessible, they have joined forces with Harris Publishing Company of Twinsburg, Ohio, to produce a greatly expanded "1993 Directory of Louisiana Manufacturers." The cooperative endeavor with Harris Publishing Company, noted for being the leading compiler/publisher of directories and directories on diskette, CD-ROM and on-line for the United States, is effective immediately. The publisher is also a provider of Canadian and Mexican manufacturers' directories.
 "This directory, available in April, is aimed at those seeking to do business with Louisiana's manufacturers," said Robert A. Harris, president of Harris Publishing. "The nation's manufacturing sector continues to be very competitive, especially in light of the sluggish economy. A few states have made significant gains in new manufacturing in spite of the recession. The rest continue to struggle to maintain their current base. We see Louisiana's decision to turn to an experienced outside publisher as a very healthy step. It will help draw new business to the area while providing users a quick, accurate source to find products and suppliers from Louisiana's manufacturers."
 Ronald G. Couvillion, assistant secretary for the Louisiana Department of Economic Development, Office of Policy and Research, is quick to agree. "Due to Harris Publishing Company's extensive research capability, Louisiana will benefit by having close to 100 percent of the state's manufacturing population listed in the new directory. Building on the results of past research by the Office of Policy and Research, Harris will turn the attention of its large editorial staff to updating the Louisiana Directory database. The publisher works within a one percent margin of error. Both Harris and the Department of Economic Development think this will be the best Louisiana manufacturing database compilation ever.
 "In addition," Couvillion continued, "Louisiana will benefit from Harris Publishing Company's well-established marketing contacts. Their national and international marketing capability has been well developed over a number of years. This joint venture will result in a worldwide expansion of markets for Louisiana-produced goods."
 Fran Carlsen, product quality manager for Harris, looks at all of the manufacturing jobs in Louisiana in human terms. "It's our policy to telephone each and every firm we list. There is no charge to be listed, so people are glad to share the information that is so vital to the manufacturing marketplace. These facts eventually end up on the pages of the directory. For example, we list up to 25 executive names per firm in our directories. That adds up to more contact names than you'll find in any other directory. And in addition to the usual information found in a manufacturers' directory, such as company name, address and phone numbers, we include national toll-free telephone numbers, toll- free fax numbers and we even designate whether a company is privately or publicly owned. The plant size/acreage, computer make and model, annual gross sales, actual employment, division name and headquarters location are listed, too."
 According to Couvillion, another factor that makes the Harris data so attractive is Selectory(R), Harris' proprietary software thabetter detailed, information than has been available for computer use in the past. In addition, Selectory has been used successfully in many other states, and has evolved into one of the most user-friendly programs ever devised for state manufacturing data.
 David R. Altany, associate editor at "Industry Week" magazine, maintains that due to the economy, people have to conduct their businesses more efficiently in the '90s. "That's where the directory in disc form performs its greatest benefit," he said. "It provides in- depth information in the fastest possible format. During the late '80s, small and medium-sized companies didn't have to work too hard to maintain sales close to their full production capacity. Due to the recession and more intense competition, many of these same companies in 1993 are working very hard to seek out new sales prospects. Thoroughly researching a manufacturing directory has always been the first step of this process. The second step is obvious. With the advent of the computer, companies have found that they can speed up the process of making contact with prospects by using the directory on disc. The form letter and mailing features are especially attractive and a mailing campaign that used to take months can now be accomplished in a matter of minutes."
 "Armed with that crucial information," Harris said, "marketers will find Louisiana extremely appealing to new or established business. Although this directory is more comprehensive than the previous directory, the price for the 1993 edition will remain the same. By joining forces with the Louisiana Department of Economic Development, we believe the "1993 Directory of Louisiana Manufacturers" will be invaluable to the state's economic development efforts."
 -0- 2/16/93
 /CONTACT: Barbara Brouse of Harris Publishing Company, 800-888-5900 or 800-643-5997 (fax)/


CO: Harris Publishing Company ST: Ohio, Louisiana IN: PUB SU: PDT

BM -- CL001 -- 6672 02/16/93 07:37 EST
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Date:Feb 16, 1993
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