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LOU GOSSETT JR. TO RIDE IN THE 'KINGDOM DAY PARADE' IN HONOR OF MARTIN LUTHER KING JR. ABOARD A FLOAT SPONSORED BY THE FAMILY CHANNEL

 The Family Channel to Air the Epic Series Roots'
 VIRGINIA BEACH, Va., Jan. 15 /PRNewswire/ -- Lou Gossett Jr.,


Fiddler on the late Alex Haley's renowned television miniseries, "Roots," will be aboard one of the floats in the 13th annual "Kingdom Day Parade" in Los Angeles Monday, Jan. 18 in honor of Martin Luther King Jr.
 His appearance on the Continental Cablevision float is sponsored jointly by The Family Channel, which will air the epic "Roots" series beginning Jan. 25, and Continental. With Gossett aboard the float will be Glynn Turman from NBC's "A Different World." Appearing above the parade at the same time will be The Family Channel Blimp to add to the spectacle of the event.
 The Family Channel Blimp has been flying the skies over the United States since last September. In its Los Angeles flight Monday, it will be flying over the "Kingdom Day Parade," the largest and oldest parade in the United States honoring Dr. King.
 Continental Cablevision has dedicated its float to The Family Channel for publicizing the national airing of "Roots."
 "Roots" is scheduled on The Family Channel Monday, Jan. 25, through Saturday, Jan. 30, at 8 p.m. and repeats at 11 p.m. Eastern/Pacific.
 Continental Cablevision will use its participation in the parade to launch its lineup of special programming for Black History month.
 Since last September, The Family Channel Blimp has traveled down the East Coast to Florida, until December when it began making appearances on the West Coast, stopping for professional and college sporting events, parades, fairs and festivals.
 In Atlanta, the blimp was the setting for an in-flight wedding as it floated high above the World Series in October.
 In the western swing, a contest was waged to see which residents could attract notice of people in the blimp. A woman won the contest by painting a message of greeting on the roof of her house.
 In another contest, a ride was awarded to the family that altogether weighed in closest to the capacity load of the blimp, which is 325 pounds.
 The blimp, which carries a 90-foot billboard with The Family Channel's name on it, is called a "lightship" because it is specially illuminated from inside as it drifts across the night skies, causing the network's name to glow brightly for the benefit of those below.
 The blimp will continue to fly around the states through 1993.
 -0- 1/15/93
 /CONTACT: Marla Capra of The Family Channel, 213-969-1190/


CO: The Family Channel ST: California, Virginia IN: ENT SU:

MS-JB -- LA032 -- 5585 01/15/93 17:47 EST
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Date:Jan 15, 1993
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