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LOTUS CARS USA NAMES STEVEN ROSSI AS SALES, MARKETING & PUBLIC RELATIONS EXECUTIVE

 LOTUS CARS USA NAMES STEVEN ROSSI
 AS SALES, MARKETING & PUBLIC RELATIONS EXECUTIVE
 ATLANTA, March 20 /PRNewswire/ -- Steven Rossi, 37, has been named vice president, operations, for Lotus Cars USA, the U.S. importer and distributor for Lotus Esprit & Lotus Elan luxury sports cars.
 In this position, Rossi will be responsible for sales, marketing and public relations activities in North America for the British sports car manufacturer. The appointment is effective May 15, 1992. Rossi will report to Adrian Palmer, managing director of Lotus Cars Ltd., Hethel, England.
 In all other matters, Jim Blackwell, vice president, finance, for Lotus Cars USA will continue to take full responsibility, liaising with Rossi in his new role.
 Prior to joining Lotus, Rossi served for 13 years with Saab Cars USA, Inc., finishing as director, industry, government, and public relations. He was instrumental in the development of the Saab 900 Turbo Convertible prototype in 1983, and in the Saab 9000 "Long Run" endurance world record attempt of 1986.
 Rossi is also an ardent British sports car enthusiast, author & historian.
 According to Palmer, "We are delighted to welcome Steven to Lotus. His personal background and professional expertise will prove invaluable in today's demanding automotive market and our competitive segment, and he will add strength to our team."
 Rossi earned a Bachelor of Science degree, Mechanical Engineering, from Polytechnic Institute of Brooklyn, N.Y.
 -0- 3/20/92
 /CONTACT: Steven Rossi, 203-795-7633 for Lotus Cars USA/ CO: Lotus Cars USA, Inc. ST: Georgia IN: AUT SU: PER


TS-OS -- NY008 -- 0035 03/20/92 10:51 EST
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Publication:PR Newswire
Date:Mar 20, 1992
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