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LORD & TAYLOR TO OPEN NEW STORE IN KING OF PRUSSIA PLAZA IN UPPER MERION TOWNSHIP, PA.

 NEW YORK, March 16 /PRNewswire/ -- Lord & Taylor has announced plans to open a new store in King of Prussia Plaza located in Upper Merion Township, Pa. Subject to governmental and other approvals, the new Lord & Taylor store will open in the fall of 1995 in conjunction with proposed renovation and expansion plans. Lord & Taylor currently operates a 120,000-square-foot store in Bala Cynwyd, Pa., which opened in 1955.
 Marshall Hilsberg, chairman and chief executive officer of Lord & Taylor, said, "Our new store in the King of Prussia Plaza will reflect our fashion leadership and high-quality merchandising standards that Lord & Taylor represents. It reconfirms our commitment to Pennsylvania and we look forward to creating an exciting and stimulating new store and pleasurable shopping environment."
 The new two-level 120,000-square-foot store will focus on American designers -- emphasizing updated classic fashions for women and men that are directed toward their various lifestyles -- career, weekend and special occasion dressing.
 As part of a new breed of store design for Lord & Taylor, the King of Prussia Plaza store will be designed with utmost attention to detail with state-of-the-art lighting techniques, display cases, fixtures and general decor.
 Lord & Taylor's tradition of offering value, quality, friendly personalized customer service and fashion will continue to be an integral part of the new store.
 The oldest specialty department store in the country, Lord & Taylor, is a division of the May Department Stores Company (NYSE: MA) and currently operates 46 stores in 15 states and the District of Columbia.
 -0- 3/16/93
 /CONTACT: Jann Walker, publicity director of Lord & Taylor, 212-382-7668/
 (MA)


CO: Lord & Taylor ST: New York IN: REA SU:

CK-PS -- NY035 -- 6581 03/16/93 13:00 EST
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Publication:PR Newswire
Date:Mar 16, 1993
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