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LOOK WHO'S IN THE DRIVER'S SEAT NOW...ALAMO UNSEATS HERTZ FOR FIRST PLACE IN 1992 REX AWARDS

 LOOK WHO'S IN THE DRIVER'S SEAT NOW...ALAMO UNSEATS HERTZ
 FOR FIRST PLACE IN 1992 REX AWARDS
 FORT LAUDERDALE, Fla., Oct. 27 /PRNewswire/ -- Alamo Rent A Car, the nation's largest independently owned and operated car rental company, "unseated" The Hertz Corporation by taking first place in the 1992 REX Awards (Recognizing Excellence Awards) sponsored by ASTA Agency Management Magazine and voted by members of the American Society of Travel Agents (ASTA), the largest association of travel agents in the United States. The Hertz Corporation had won the first place award for the past two years.
 The REX Awards are presented in recognition of excellence and quality service in 10 travel categories and winners are determined in a vote by members of the association.
 Travel agents who responded to the REX Award Survey named Alamo their first choice over Hertz in three of five categories: best service to agents, best sales material and most improved relations between the company and travel agencies (a category in which Alamo had placed first in 1991 as well).
 "To be recognized for excellence and quality service to travel agents and their clients is validation that our commitment to provide superior customer service in all areas of our company is indeed working," said Alamo President Charles D. Platt.
 Alamo has been moving toward "the gold" for the past two years. According to ASTA Agency Management editor Michael Driscoll, "This year's voting continues a trend from last year's REX Survey in which Alamo showed significant gains over the previous year."
 In accepting the REX Award, Platt noted, "We will continue to back the agency system as the most effective, efficient system available for selling travel.
 The REX Awards were presented during the 62nd ASTA World Travel Congress in Cairo, Egypt.
 Alamo Rent A Car is the nation's largest independently owned and operated car rental company, serving over 10 million customers annually in 38 states. Alamo currently ranks fourth among U.S. car rental companies in terms of fleet size and annual revenue, with a peak fleet of 130,000 cars. By year end, Alamo projects its revenues to exceed $850 million, up from $740 million in 1992.
 -0- 10/27/92
 /CONTACT: Liz Clark, director of public affairs of Alamo Rent A Car, 305-527-6591/ CO: Alamo Rent A Car ST: Florida IN: LEI SU:


AW-JB -- FL005 -- 5349 10/27/92 11:25 EST
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Date:Oct 27, 1992
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