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LITTLE TIKES TOYS: PROUD TO WEAR 'MADE IN USA' LABEL

 HUDSON, Ohio, Oct. 26 /PRNewswire/ -- As it becomes increasingly more difficult for holiday shoppers to find gifts that are made in the U.S.A., one American toy company is proud to buck the trend.
 Ohio-based Little Tikes, a Rubbermaid (NYSE: RBD) company, makes over 95 percent of its colorful preschool toys right here in the U.S. This practice is in dramatic contrast to what's typical in the toy industry.
 According to the Toy Manufacturers of America, over 75 percent of all toys purchased here are made off shore.
 So as parents, grandparents, aunts and uncles search for the perfect gift for their favorite preschooler, Little Tikes has some suggestions that will delight as well as help our economy.
 Now kids can "drive American" with their own "Mini Van" just like Mom and Dad's. This foot-to-floor riding toy features realistic woodgrain paneling, two opening doors, cordless play phone and tinted sun roof. Durable construction makes this a no-rust, long-lasting vehicle. Ages: 2-5. Retail price: $75-90.
 Believe it or not, Little Tikes' yellow and red "Cozy Coupe(R) Car" has beat out Honda and Ford in the race for the number one selling car in America. The preschool toy manufacturer makes over 560,000 of these popular cars each year, topping its nearest adult competitors by over 100,000 units. Ages: over 1-1/2 to 5. Retail price: $45-55.
 Make believe food tastes better in the new "Country Kitchen," a deluxe kitchen unit that combines refrigerator, stove, dishwasher, sink and microwave. Children can chat on the cordless phone while they dispense plastic ice from the dispenser. A drop-leaf table and cupboard keeps dishes handy for guests dropping by. Not only is it made in the U.S.A., this solid, one-piece unit comes fully assembled to keep Mom and Dad happy too. Ages: 2-8. Retail price: $125-150.
 New to Little Tikes' fleet of sturdy, sleek trucks is the "Big Digger." Construction in the sandbox is a breeze with the durable backhoe that really scoops and dumps. The top cab pivots 360 degrees either way for those difficult jobs. Soft, air-filled tires and no-rust construction make this a good investment for any young contractor. Ages: 3-10 years. Retail price: $35-40.
 Rub-a-dub-dub, three boats in the tub. The "Stack 'n Store Boats" are three boats that nest inside each other and are sure to make bath time fun. The set includes two sailor Toddle Tots(R) and a smoke stack top which doubles as a water sieve or scoop. Ages: 1-5 years. Retail price: $12-16.
 The "Activity Gym" is a four-paneled play environment sure to entertain and challenge children. A slide, sturdy platform and large holes for hiding and crawling add to the fun. In 1990 the "Activity Gym" was selected by the Industrial Designers Society of America as one of 10 outstanding "Designs of


the Decade." The Activity Gym is available in bright primary colors or in Evergreen(TM) Naturals. Ages: 3 & up. Retail price: $170-200.
 -0- 10/26/93
 /CONTACT: Leslie Mapes, public relations manager, of The Little Tikes Company, 216-650-3175, or, after hours, 216-247-7013/
 (RBD)


CO: The Little Tikes Company; Rubbermaid ST: Ohio IN: HOU SU: PDT

LV -- NYHFNS1 -- 6650 10/26/93 06:46 EDT
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Publication:PR Newswire
Date:Oct 26, 1993
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