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LITTLE CAESARS PIZZA VOTED 'BEST VALUE IN AMERICA' FOR THIRD YEAR IN A ROW, ALSO PLACED SECOND IN OVERALL CUSTOMER SATISFACTION

 LITTLE CAESARS PIZZA VOTED 'BEST VALUE IN AMERICA' FOR THIRD YEAR
 IN A ROW, ALSO PLACED SECOND IN OVERALL CUSTOMER SATISFACTION
 DETROIT, Feb. 20 /PRNewswire/ -- Little Caesars(R) Pizza has topped the competition in good value, according to American diners, who voted it the "best value in America" for the third consecutive year.
 The world's largest carry-out pizza chain was selected by consumers as the best value out of all full-service and fast-food restaurants in Restaurant & Institution's (R&I) 12th annual "America's Choice in Chains" survey.
 In the pizza segment of the survey, Little Caesars also placed first for good service and tied for first for convenience. And the company placed second in overall customer satisfaction for all pizza restaurants.
 R&I, and the research firm of National Family Opinion, sent questionnaires to 4,000 households throughout the country. Of these, 69 percent responded.
 The respondents judged all national and regional restaurant chains on the following: food quality, menu variety, good value, good service, atmosphere, cleanliness and convenience.
 Little Caesars Pizza, based in Detroit, has more than 3,700 restaurants in all 50 states, Canada, England and Puerto Rico.
 -0- 2/20/92
 /CONTACT: Al Sebastian or Jill Taschner of Little Caesars Pizza, 313-983-6158/ CO: Little Caesar Enterprises, Inc.; Little Caesars Pizza ST: Michigan IN: LEI SU:


SB -- DE018 -- 1096 02/20/92 16:17 EST
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Publication:PR Newswire
Date:Feb 20, 1992
Words:226
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