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LITTLE CAESARS PIZZA'S SALES PROJECTED TO INCREASE 25 PERCENT IN 1992; PIZZA CHAIN PLANS TO OPEN 925 NEW RESTAURANTS THIS YEAR

LITTLE CAESARS PIZZA'S SALES PROJECTED TO INCREASE 25 PERCENT IN 1992;
 PIZZA CHAIN PLANS TO OPEN 925 NEW RESTAURANTS THIS YEAR
 DETROIT, March 16 /PRNewswire/ -- With a projected 1992 sales increase of 25 percent for Little Caesars(R) Pizza -- compared to a 1-percent sales increase set for the general pizza segment -- the world's largest carry-out pizza chain will continue to outpace the competition.
 Little Caesars' sales are expected to reach $2.16 billion by the end of the year.
 The company also projects to increase its number of restaurants by 25 percent in 1992 -- adding 925 new units to its system to bring its total number of restaurants to 4,575.
 The pizza chain ended 1991 with sales of $1.725 billion, and 3,650 carry-out restaurants.
 To complement these figures, Little Caesars Pizza also has been named by American diners as the "Best Value in America." This is the third consecutive year the pizza chain has topped the competition in value in the annual "America's Choice in Chains" survey conducted by Restaurants & Institutions magazine.
 Little Caesars also placed second in overall customer satisfaction for all pizza restaurants.
 Little Caesars Pizza, based in Detroit, has restaurants in all 50 states, Canada, England and Puerto Rico.
 -0- 3/16/92
 /CONTACT: Al Sebastian or Jill Taschner of Little Caesars, 313-983-6158/ CO: Little Caesar Enterprises ST: Michigan IN: LEI SU:


SB -- DE012 -- 8187 03/16/92 09:58 EST
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Publication:PR Newswire
Date:Mar 16, 1992
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