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LITTLE CAESARS OFFERS YEAR-END RELIEF FOR HOLIDAY CASH-STRAPPED CONSUMERS -- PIZZA FOR A BUCK

 DETROIT, Dec. 29 /PRNewswire/ -- Cash-strapped consumers take heed. Little Caesars, the nation's No. 3 pizza chain, is helping stretch your thinned-out-by-the-holidays-wallet by offering a "bonus" medium pizza for $1. Beginning this week, Little Caesars, known for its long-standing Pizza! Pizza!(R) offer of two pizzas for one low price, is throwing in an extra 10-slice pie for a buck. That means three medium pizzas with one topping for less than $10.
 "Pizza for a buck is a kind of year-end bonus for our customers, and is in keeping with Little Caesars' tradition of providing the best fast food value possible," said Susan Sherbow, vice president of corporate communications at Little Caesars.
 "Christmas often takes a toll on people's wallets, and we thought pizza for a buck would be a welcomed relief," she continued.
 Little Caesars' Pizza! Pizza! Bonus(TM) promotion runs for a limited time at its 4,600 stores nationwide. For six consecutive years, Little Caesars has been named as the "Best Pizza Value in America" in a national survey conducted by the leading trade magazine, Restaurants & Institutions.
 -0- 12/29/93
 /CONTACT: John Eccleston of Kerr Kelly Thompson, 203-622-1723/


CO: Little Caesars ST: Michigan IN: FOD SU:

TM -- NY048 -- 7892 12/29/93 17:36 EST
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Publication:PR Newswire
Date:Dec 29, 1993
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