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LISTEN UP AMERICA: TODAY'S YOUTH RANK EDUCATION TOP PRIORITY IN NATIONWIDE BACK TO SCHOOL SURVEY

 Super Mario All-Stars Team Chosen to
 Present Survey Results to Elected Officials
 NEW YORK, Sept. 8 /PRNewswire/ -- While you may think kids are reluctant about turning in their Rollerblades and bathing suits for books, rulers and school bells ... think again. Nintendo of America Inc. commissioned youth research organization, BKG Youth, to find out what American kids are thinking as they return to schools this fall. The results of the Super Mario All-Stars Nationwide Back To School Survey released today show that more than 67 percent of the 5,000 American kids polled consider education a priority and they're actually excited about returning to school.
 Selected from a random and representative sample of communities across America, the 50-question survey asked children in grades three through eight a variety of questions including what issues and problems they think are important, what they do after school and who are their heroes.
 According to Marian Salzman, author and president of BKG Youth, a national youth marketing consultancy: "This poll represents a true portrait of America's youth and the messages they are sending us are loud and clear. These kids are mature, responsible and pragmatic. Their future is important to them and they're ready to make a difference."
 Topping the list of concerns are drugs, AIDS and homelessness. Thirty-two percent of the kids surveyed said they worry that someday their families could become homeless. And when asked how to combat the drug problem, 56 percent polled said, "it is most important to educate kids" about drug-use rather than focus on arrests. In an effort to fight AIDS, 63 percent of the kids would give up half their allowance each week if it would help find a cure for this deadly disease.
 When it comes to whom they admire most, sports superstars Michael Jordan and Shaquille O'Neal are not the No. 1 heroes of today's kids (although they are a close second). Instead, 90s' kids have family values in mind. Fathers were rated No. 1 -- ahead of any celebrity, professional athlete and even beating out moms, who have traditionally topped dads. Moreover, 75 percent agreed with the statements "My father is one of my biggest heroes" and "My mother is one of my biggest heroes."
 For after-school activities, teacher and parents will be pleasantly surprised ... 52 percent of the respondents said they hit the books when they get home, 26 percent participate in sports activities and 20 percent play video games (more than 50 percent play a Nintendo video game system). Ninety-four percent of the children surveyed consider themselves good students and plan on attending college and 98 percent plan to graduate from high school. And while our children live in a wealth-and-beauty-obsessed society, they would rather be smart (48 percent) than athletic (25 percent), wealthy (20 percent), or beautiful (7 percent). In fact, today's kids would rather be teachers (tied with President of the United States at 21 percent) than heads of major companies or even astronauts.
 "Nintendo's business is about kids and this survey was designed to find out what's important to them," said Perrin Kaplan, Nintendo's manager, corporate communications. "It's encouraging to see that today's kids have upstanding values and that they're genuinely concerned about their education, their safety and their families."
 In addition to the survey, Nintendo enlisted the help of BKG Youth to coordinate a nationwide search of outstanding children for its first- ever Super Mario All-Stars Team. The first "all-star" team by, for and about kids, solicited thousands of nominations across America. Nine children between the ages of 8-13, were chosen by the Mario Peer Advisory Panel, a group of 12 children, who themselves have displayed a desire to make the world a better place.
 "The concept of an `all-star' team is timely considering that we just introduced a compilation of our Super Mario Bros. games -- the most popular video game series in history with children of this age group," said Kaplan.
 The Super Mario All-Stars Team was chosen by their peers based on characteristics and qualities which make them worthy of other children's respect. The nine-member Super Mario All-Stars Team includes: Katie Baron, age 9 (Keller, Texas); Tommy Van Cleave, age 11 (Batavia, Ill.); Justin Haynes, age 10 (Carrollton, Texas); Rachel Jones, age 11 (Murfreesboro, Tenn.); Jesse Brian Hernandez Keegan, age 13 (Palo Alto, Calif.); Kristin Faye Stolpe, age 11 (Mountain Top, Pa.); Chris Summer, age 12 (Port Orange, Fla.); Jamie Lynn Villella, age 9 (Fargo, N.D.); Whitney Blaise Vowell, age 12 (Redmond, Wash.).
 Fifty "pinch hitters," honorable mentions from each state, were also selected (local media see attached list). The Super Mario All-Stars Team will take the Nationwide Back to School Survey results and develop the Nintendo Kids Platform -- recommendations that address the issues/concerns of America's youth. The Nintendo Kids Platform will be presented to elected officials in Washington, D.C., this fall by the three team captains of the Super Mario All-Stars Team: Justin Haynes, Kristin Faye Stolpe and Jesse Brian Hernandez Keegan.
 Nintendo of America Inc. is based in Redmond, Wash., and is a wholly owned subsidiary of Nintendo Co. Inc., Japan, the world's largest manufacturer and marketer of video games.
 NOTE TO LOCAL EDITORS: Following is the list of 50 state honorable mentions:
 PINCH HITTERS
 STATE (CITY) NAME GRADE AGE
 Alabama (Demopolis) Joshua Stack 6 11
 Alaska (Anchorage) Daniel Vernon 7 12
 Arizona (Phoenix) Julien Teudeau 7 12
 Arkansas (Little Rock) Tremayne Scott 8 13
 California (San Francisco) Oscar Garcia 5 10
 Colorado (Louisville) Adam Steinbaugh 5 10
 Connecticut (Darien) Andrew Schoff 7 12
 Delaware (Wilmington) Melissa Shields 6 11
 Florida (Miami) Rodler St. Louis 7 13
 Georgia (Ringold) Brandon Holland 5 11
 Hawaii (Hanalei) Christopher Orr 5 9
 Idaho (Boise) Elizabeth Lipman 8 13
 Illinois (Schaumberg) Jack Quillan 6 11
 Indiana (Richmond) Dustin Garnder 5 10
 Iowa (Orange City) Gina Jager 5 10
 Kansas (Wichita) Desirae Angelo 5 10
 Kentucky (London) Erin Yaden 6 11
 Louisiana (Lafayette) Carlo Gambino 4 10
 Maryland (La Vale) Chris Jewell 7 12
 Maine (Levant) Sean Harper 7 12
 Massachusetts (Wellesley) Kirsten Chevalier 7 12
 Michigan(Farmington Hills) Terra Tilker 5 10
 Minnesota (Oakdale) Heather Hogan 7 12
 Mississippi (Leland) Timothy Mister 6 11
 Missouri (Kansas City) Mary Bebermeyer 5 9
 Montana (Missoula) Anna Carpenter 7 12
 Nebraska (Sidney) Melissa Nev 5 9
 Nevada (Reno) Aaron Norton 5 10
 New Hampshire (Milford) Ben Baker 4 10
 New Jersey (Wanaque) Frank White 7 12
 New Mexico (Silver City) Amber Bieg 8 12
 New York (Brooklyn) Jeffrey Reyes 7 12
 N. Carolina(Maggie Valley) Leia McCullough 5 10
 North Dakota (West Fargo) Lisa Elless 6 11
 Ohio (Somerville) Derek Rumpler 3 9
 Oklahoma (Ardmore) Amanda Keith 7 12
 Oregon (Klamath Falls) Gina Garcia 5 12
 Pennsylvania (Kingston) Gerry Finnerty 6 11
 Rhode Island (Providence) Kevin Poulin 5 11
 South Carolina(Charleston) Shauntel Gadsen 6 11
 South Dakota (Pier) Brian Templeton 4 10
 Tennessee (Murfreesboro) Lyndsey Lane 4 9
 Texas (Fort Worth) David Urbanik 3 8
 Utah (Salt Lake City) Angie Ponciroli 7 12
 Virginia (Harrisonburg) Kelli Strawbridge 7 12
 Washington (Bellevue) Wesley Lu 8 13
 Washington, D.C. Eboni Brown 6 11
 West Virginia (Rippen) Scott Shillingburg 5 10
 Wisconsin (Algoma) Nathan Neugebauer 6 11
 Wyoming (Evanston) Rhonda Neff 7 12
 -0- 9/8/93
 /CONTACT: Beth Llewelyn or Kris Kennett of Golin/Harris, 213-623-4200/


CO: Nintendo of America Inc. ST: New York IN: CPR SU:

JB-LM -- LA003 -- 9625 09/08/93 08:06 EDT
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Date:Sep 8, 1993
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