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 PHILADELPHIA, March 2 /PRNewswire/ -- Two hundred years is a long

time to be in any business.
 For the publishing industry, it is an eternity.
 This year, J.B. Lippincott Company celebrates its 200th year in publishing. Started in 1792 in Philadelphia, which was at the time both the largest city in the United States and the nation's capital, Lippincott has grown from a general publishing house to a leading worldwide publisher of medical and nursing books and journals.
 The company published "My Friend Flicka" (1941), and "To Kill a Mockingbird" (1960), as well as the first nursing textbook, "A Handbook for Nurses" (1878), and the still-published "Annals of Surgery" (1885).
 J.B. Lippincott Company's publications have touched thousands of men, women and children's lives and have provided a foundation for the education of doctors, nurses and allied health professionals worldwide. Today, as printed on its logo, the J.B. Lippincott Company is truly beginning its "third century of excellence."
 The company was started by Joshua Ballinger Lippincott, a Quaker and a native of Jolinstown, Burlington County, N.J. He came to Philadelphia and went to work for a relatively unsuccessful book seller. Within two years, the shop was purchased by creditors who placed the 18-year-old Lippincott in charge. Two years later, the J.B. Lippincott Company was officially formed.
 Under his guidance, Lippincott became arguably the largest book wholesaler in the United States in an industry which ranked among the nation's 10 largest. In 1875, Lippincott went international by opening a London office.
 Simultaneously, the Lippincott name became part of Philadelphia's growth and development. Joshua Lippincott was a trustee of the University of Pennsylvania and Jefferson Medical College. He was also director of the Reading Railroad, Philadelphia Saving Fund Society, Academy of Fine Arts and the Union League.
 Lippincott's business flourished through the 1800s into the 1900s due in part to the increase in the middle class, disposable income and public education. Printed materials taught, informed and entertained the mass culture of the day; a prime example was Lippincott's Magazine. One of the most successful magazines of its kind, Lippincott's (1868- 1914) published original works by Kipling, Jack London and Oscar Wilde, among others.
 Through the depression years and into the modern era, the company continued its growth as a general publisher, laying the foundations for strong educational and medical departments in particular. In 1963, Lippincott launched its highly successful "Basic Reading Program," which, combined with the "Beginning to Read, Write and Listen" series of the 1970s, touched the lives of countless thousands of school children.
 Also during this period, the company expanded the marketing of medical and other professional books throughout Japan, Korea and the Philippines.
 In 1978, Lippincott was sold to Harper & Row. Under Harper, Lippincott intensified its publishing of medical and nursing textbooks and journals and transferred all non-health related publishing to Harper's New York offices. This new focus led the company through the 1980s, toward the eventual sale of the now exclusively health sciences publisher to Wolters Kluwer of Amsterdam, an international publisher, in 1990. Alan Edelson, Ph.D., founder of Raven Press in 1965, was named Lippincott's new president shortly thereafter.
 Today, J.B. Lippincott Company is a leader in health sciences publishing and a forerunner in the medical specialties field.
 -0- 3/2/92
 /CONTACT: Joan Gubernick-Litman of Heron & Young, 215-660-9280, for J.B. Lippincott Company/ CO: J.B. Lippincott Company ST: Pennsylvania IN: PUB SU:

CC-MK -- PH001 -- 3751 03/02/92 08:38 EST
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Date:Mar 2, 1992

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