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LINGERIE WEEK CELEBRATES "THE ART OF BRA FITTING" MORE THAN 5,000 RETAILERS TO PARTICIPATE

 NEW YORK, April 14 /PRNewswire/ -- The art of bra fitting is one of the main focuses of `Lingerie Week 1993,' celebrated from April 18-24. According to the Intimate Apparel Council (IAC), the industry's organization comprised of leading manufacturers and designers, more than 70 percent of women are presently wearing the wrong size bra, and the average bust size is growing. "Sizes C, D, and DD are now the best selling sizes," says Karen Bromley, IAC spokesperson. In celebration of Lingerie Week, both Sales Associates and consumers will benefit when the industry's top bra fitters are dispatched to hundreds of stores to help women find their right bra size.
 The IAC will train participating retailers' Sales Associates, at special breakfasts across the country, on the Monday (April 19th) of Lingerie Week, where each Sales Associate will receive instructions and special measuring tapes for the week.
 Lingerie Week will be celebrated in more than 5,000 department, specialty and chain stores nationwide. As part of the week, in addition to bra fit clinics, lingerie departments will feature fashion shows, gifts-with-purchase, seminars, designer appearances and charity benefits.
 Events include an appearance by Jockey spokesperson Nadia Comaneci at Bloomingdale's New York on Thursday, April 22nd and the gala launch party at Macy's New York. In addition to these events, many retailers will increase the excitement by creating displays featuring Lingerie Retrospectives on their floors and in store windows for the week. Other participating retailers include Nordstrom, I. Magnin, J.C. Penney, Wal- Mart, Stern's and Bloomingdale's and Macy's branch stores amongst others.
 The fourth annual Lingerie Week, entitled "The Spirit of A Woman," is sponsored by the IAC and Du Pont. Many of the fashion shows and seminars are sponsored and created by leading women's magazines including "Cosmopolitan," "Harper's Bazaar," "W," "Bride's," "New Woman," "Victoria," "Mirabella," "Elle," "Redbook," and others.
 Following are some simple bra tips from the Intimate Apparel Council to determine your correct size bra:
 To Determine Width Size:
 -- Take a snug measurement under bust, and to that measurement add 5 inches; Example: 29 inches under bust plus 5 = 34 bra size.
 -- If total is an even number, go up one to next even number; Example: 30 inches plus 5 = 35 or bra size 36
 To Determine Cup Size:
 -- Take a loose measurement over fullest part of bust, compare measurement to bra size that you've just taken, as indicated above.
 -- If the measurement is the same as bra size -- your size is a AA cup
 1 inch larger indicates A cup
 2 inches larger indicates B cup
 3 inches larger indicates C cup
 4 inches larger indicates D cup
 5 inches larger indicates DD cup
 6 inches larger indicates DDD cup
 -0- 4/14/93
 /NOTE TO EDITORS: For more information on Lingerie Week events, Bra Clinics or participating retailers, contact The Intimate Apparel Council at 212-807-0878/
 /CONTACT: Mimi Field, 212-807-0878, for The Intimate Apparel Council/


CO: Intimate Apparel Council ST: New York IN: REA SU:

LD -- NYFNS2 -- 5484 04/14/93 07:33 EDT
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Date:Apr 14, 1993
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