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LINCOLN-MERCURY UNVEILS 1993 LINCOLN MARK VIII

 LINCOLN-MERCURY UNVEILS 1993 LINCOLN MARK VIII
 MIAMI BEACH, Fla., Oct. 23 /PRNewswire/ -- The all-new 1993 Lincoln


Mark VIII luxury coupe was unveiled to the general public for the first time ever here today at the South Florida International Auto Show.
 "We believe that the Mark VIII will become the flagship of the Lincoln line," said Lee R. Miskowski, Ford vice president and Lincoln- Mercury Division general manager. "It is a no-compromise model focused on what a Mark VIII should be -- no optional engines or non-performance models."
 The five-passenger Mark VIII offers the highest level of standard equipment ever available in a Lincoln. Among those standard features are driver- and passenger-side air bag supplemental restraint systems, anti-lock brakes, and an automatic load-leveling suspension that also lowers the car by nearly an inch at cruising speeds to reduce wind resistance. Mark VIII is powered by an all-new aluminum 4.6-liter 32-valve Four Cam engine that produces 280 horsepower. This advanced engine is teamed up with a completely new electronically controlled wide ratio four-speed overdrive automatic transmission.
 "All of this advanced technology is packaged in a design that is just as advanced," said Miskowski. "The dramatic interior design is dominated by a driver-oriented blend of luxury and function.
 "You will notice exterior styling cues from the Mark's heritage," he added, "including an updated version of the original 'butterfly' grille and the familiar rear spare tire character line."
 The base Manufacturer's Suggested Retail Price for the Mark VIII is $36,640, Miskowski said.
 "That price is for a car that comes only as a single, highly equipped model, with the highest level of standard equipment and the most advanced level of technology ever available in any Ford vehicle," he added. "We think this price is very competitive with the prices of the cars Mark will face off with in the marketplace."
 Miskowski noted that the Mark VIII is targeted at youthful, influential and value-conscious professionals. The typical Mark VIII buyer will be a 45-year-old college graduate with a household income of $100,000, he said.
 The South Florida International Auto Show continues through Sunday, Nov. 1.
 -0- 10/23/92
 /CONTACT: Carolyn Burke of Lincoln-Mercury, 313-594-3080/
 (F) CO: Lincoln-Mercury Division; Ford Motor Company ST: Florida, Michigan IN: AUT SU: PDT


SM -- DE004 -- 4065 10/23/92 10:31 EDT
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Date:Oct 23, 1992
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