Printer Friendly

LINCOLN-MERCURY PLANS CONTINUED SALES SUCCESS; INTRODUCES NEW MINIVAN, FUTURE LUXURY CAR (Product Announcement)

 LINCOLN-MERCURY PLANS CONTINUED SALES SUCCESS;
 INTRODUCES NEW MINIVAN, FUTURE LUXURY CAR
 DETROIT, Jan. 8 /PRNewswire/ -- Lincoln-Mercury will continue the sales growth it has experienced in recent years by adding its first-ever minivan and creating an advanced-technology Lincoln flagship for the future, a division executive said here today.
 Lee R. Miskowski, Ford vice president and Lincoln-Mercury Division general manager, cited a continuous stream of exciting new cars introduced in the last two years as the reason that Lincoln-Mercury finished 1991 with a 6.8-percent share of the market, up 0.1 percent from last year.
 "The new Lincoln Town Car was followed by the Mercury Tracer, Capri, Grand Marquis and Sable," said Miskowski at a news conference at the North American International Auto Show at Detroit's Cobo Hall. "All of those cars enjoyed great sales success, including a gain in market share for 1991."
 Miskowski previewed two new models that he said would help the division continue its sales success in the future -- the 1993 Mercury Villager minivan and the Lincoln Marque X concept car.
 "Villager is an upscale, front-wheel-drive people mover that we will introduce later in the year as a 1993 model," he said. "It combines the styling appointments, prestige, ride and quality of a Mercury with the versatility of a minivan.
 "We think the ride and handling of the Villager are more comfortable and car-like than any minivan on the road today," he added. "Villager is the only minivan designed to meet all 43 federal car safety standards and offer a standard four-wheel anti-lock braking system."
 Miskowski noted that the Marque X was not designed to be sold, but rather to show the public how Lincoln-Mercury sees the future for Lincoln.
 "If Lincoln is what a luxury car should be, then the Marque X is what a Lincoln could be," he said. "To us that means a seamless blending of the most advanced technology with thoughtful, beautiful design, inside and out."
 Marque X features a 32-valve, double-overhead-cam V-8 engine; an electronically controlled, speed-sensitive aerodynamic spoiler; a speed-sensitive air spring suspension system that lowers the front end by 1 inch and a convertible top with a unique stowage system.
 Lincoln-Mercury will use future Lincolns like the Marque X to continue building on its history of sales growth, Miskowski said.
 "Contrary to popular impression, the greatest luxury car sales success in the last decade was not accomplished by a German, Swedish, British or Japanese nameplate, but by an American brand -- Lincoln," Miskowski said. "Total Lincoln sales grew from 69,704 in 1980 to 231,660 in 1990. That means that sales more than tripled, even while tough new competitors were entering the market. I think that is pretty phenomenal."
 Also featured at the Lincoln-Mercury display at the North American International Auto Show in Detroit are a new special edition Jack Nicklaus Lincoln Town Car, and a special edition 25th Anniversary Mercury Cougar. The show will be open to the public from Jan. 11-19.
 -0- 1/8/92
 /CONTACT: Chuck Snearly of Lincoln-Mercury Division, 313-446-4368/
 (F) CO: Lincoln-Mercury Division; North American International Auto Show ST: Michigan IN: AUT SU: PDT


KK -- DE022 -- 7880 01/08/92 14:44 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Article Type:Product Announcement
Date:Jan 8, 1992
Words:528
Previous Article:MAJOR IMPROVEMENT IN DIAGNOSIS OF HEART ATTACKS IN EMERGENCY DEPARTMENT USING CHERNE VARIANCE CARDIOGRAPH DOCUMENTED BY MINNEAPOLIS RESEARCH
Next Article:H.J. HEINZ ANNOUNCES APPOINTMENTS
Topics:


Related Articles
LINCOLN-MERCURY LAUNCHES TWO ALL-NEW MODELS FOR 1993
LINCOLN MARK VIII OFF TO A STRONG START
LINCOLN-MERCURY UNVEILS NAUTICA VILLAGER CONCEPT CAR
FORD MOTOR COMPANY REPORTS U.S. SALES
STRONG FORD SALES CREATE PLANT OVERTIME
FORD MOTOR COMPANY REPORTS U.S. SALES
FORD 1995 INTRODUCTION PRICES ANNOUNCED
1996 VILLAGER ROLLS OFF OHIO ASSEMBLY LINE
Ford Truck Sales Set Records; 10,000 Trucks Added to Second Quarter Production; Total Vehicle Sales Off Four Percent
Customers Boost Ford Car Sales Four Percent and Truck Sales Five Percent

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters