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LINCOLN-MERCURY OFFERS 'ONE-PRICE' MERCURY TRACER

 LINCOLN-MERCURY OFFERS 'ONE-PRICE' MERCURY TRACER
 DEARBORN, Mich., July 1 /PRNewswire/ -- The Manufacturer's Suggested


Retail Price (MSRP) of the 1993 Mercury Tracer station wagon is being reduced by $234 to create a "One-Price" Tracer program, Ford Motor Company's (NYSE: F) Lincoln-Mercury Division announced today.
 Effective immediately, Tracer four-door sedans and station wagons equipped with the special option package that features a discount equivalent to air conditioning and automatic transaxle at no charge will be offered at the same MSRP -- $11,665.
 All "One-Price" Tracers will be equipped with air conditioning, automatic transaxle, power steering, an AM/FM radio with cassette, rear window defroster, dual power remote mirrors and other options popular with Tracer customers.
 "This move continues our efforts to make the buying process simple and hassle-free, and to provide outstanding value to our customers," said Lee R. Miskowski, Ford vice president and Lincoln-Mercury general manager. "The 'One-Price' program cuts through the clutter and confusion in the marketplace. It offers Tracer buyers a car equipped the way they want it at a single price that represents a real savings."
 For the 1993 model year, both Tracer sedan and wagon added the simulated light bar grille found standard on 1992 Tracer LTS models. The 1993 Tracer LTS added an all-new spoiler with integral high-mount stop lamp.
 -0- 7/1/92
 /CONTACT: Jim Vella of Lincoln-Mercury Division, 313-446-4399/
 (F) CO: Lincoln-Mercury Division; Ford Motor Company ST: Michigan IN: AUT SU:


SB-JG -- DE028 -- 5820 07/01/92 15:02 EDT
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Publication:PR Newswire
Date:Jul 1, 1992
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