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LINCOLN TO INTRODUCE 1994 CONTINENTAL

 DETROIT, March 29 /PRNewswire/ -- Ford Motor Company (NYSE: F) will begin production of its first 1994 model later this month when Job No. 1 for Lincoln Continental begins at the Wixom (Mich.) Assembly Plant on March 31.
 Announcing plans to start 1994 Lincoln Continental production, Lee R. Miskowski, vice president and general manager of Lincoln-Mercury Division, said public introduction date for the new Continental will be May 6. Lincoln-Mercury dealers may begin taking orders immediately for the new Continental models.
 Continental will continue to be offered in two series -- Executive and Signature Series. Both of the vehicles have driver- and right-front passenger-side air bag supplemental restraint systems and a four-wheel- disc anti-lock brake system as standard equipment. Lincolns are the only luxury cars to have these important safety features standard.
 Mr. Miskowski said the freshened 1994 Continental will feature new front and rear exterior styling changes. The 1994 Lincoln Continental has a new grille, bumper covers, taillamps, rocker and bodyside moldings. "Continental's new exterior refinements are designed to enhance Continental's contemporary styling and give the luxury vehicle a new exterior look," Mr. Miskowski said.
 Three new special color and trim combinations will be offered on 1994 Continental beginning April 19. Exterior colors will be garnet red, deep jewel green and twilight blue. These 1994 Continental models will feature a unique mocha interior trim treatment with specially coordinated seat piping. Eight additional new colors will be available in August.
 Continental also receives several functional upgrades, including the addition of rebound springs to substantially improve ride and eliminate lift and dive during acceleration and braking. New trunk storage (decklid tiedown) equipment, new clock and an enhanced premium sound cassette radio also will be offered as standard equipment.
 "We know Lincoln customers also will be delighted with a new remote memory seat feature which will be standard on the Signature Series and an option on the Executive Series," Mr. Miskowski said. "This is an innovative feature that has never been offered on any of our products before."
 With remote seat memory, seats automatically adjust to the driver's preference position by either one of two key fobs used to unlock the doors. The seat adjustment can be different for each driver's key fob -- a first for Ford Motor Company vehicles.
 Options for 1994 Continental include a digital audio disc player, the Ford JBL Audio System, power moonroof, an anti-theft alarm system, new directional aluminum wheels, and a five-passenger seating arrangement featuring individual seats for the driver and front passenger.
 The Manufacturer's Suggested Retail Price (MSRP) for the 1994 Continental will be $33,850 for the Executive Series, and $35,750 for the Signature Series. On average, base prices for the 1994 Continental are up slightly at 1.5 percent, or $505, compared with comparably equipped 1993 models.
 -0- 3/29/93
 /CONTACT: Linda Lee or Carolyn Burke of Lincoln-Mercury Division, 313-446-4399/
 (F)


CO: Ford Motor Company; Lincoln-Mercury Division ST: Michigan IN: AUT SU: PDT

DH -- DE001 -- 0379 03/29/93 09:31 EST
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Date:Mar 29, 1993
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