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LIMITED, INC. SEPTEMBER SALES RESULTS

 COLUMBUS, Ohio, Oct. 7 /PRNewswire/ -- The Limited, Inc. (NYSE: LTD; London) reported net sales for the five-week fiscal period ended Oct. 2, 1993, of $622.0 million, an increase of 3 percent from sales of $601.3 million for the same period in 1992. Sales of $4.336 billion for the eight months ended Oct. 2, 1993, increased 8 percent from sales of $4.013 billion for the same period last year.
 The September sales report does not include Brylane sales. Had last year results excluded Brylane, the sales increase would have been 10 percent for the month ended Oct. 2, 1993, and 10 percent for the year to date period.
 The company's comparable store sales increased 4 percent for the five weeks ended Oct. 2, 1993, and increased 1 percent for the year to date period.
 The Limited, Inc., through Express, Limited Stores, Lerner New York, Lane Bryant, Victoria's Secret, Structure, Limited Too, Abercrombie & Fitch, Henri Bendel, Bath & Body Works, Cacique, and Penhaligon's, presently operates 4,528 specialty stores and distributes apparel nationally through the Victoria's Secret Catalogue.
 -0- 10/7/93
 /CONTACT: Alfred S. Dietzel of The Limited, 614-479-7070/
 (LTD)


CO: The Limited, Inc. ST: Ohio IN: REA SU: SLS

AR -- CL005 -- 1218 10/07/93 08:50 EDT
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Publication:PR Newswire
Date:Oct 7, 1993
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