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LIMITED, INC. NAMES JEFFRIES PRESIDENT AND CEO OF ABERCROMBIE & FITCH

LIMITED, INC. NAMES JEFFRIES PRESIDENT AND CEO OF ABERCROMBIE & FITCH

COLUMBUS, Ohio, Feb. 18 /PRNewswire/ -- Leslie H. Wexner, chariman of The Limited, Inc. (NYSE/LSE/TSE: LTD) today announced the appointment of Michael Jeffries as President and Chief Executive Officer of Abercrombie & Fitch, a national purveyor of exclusive men's and women's sportswear and gift items.
 Jeffries' long and successful career in retailing began as a trainee in 1968 with Abraham and Straus where he advanced through various positions including buyer, divisional merchandise manager, merchandise vice president and senior vice president - general merchandise manager of women's apparel. He also worked for Bullock's as executive vice president - merchandising and Stores from 1980 to 1983.
 Prior to joining The Limited, Inc. Jeffries served since 1990 as executive vice president - merchandising for Paul Harris, and president and chief executive officer of Alcott & Andrews from 1983 to 1989.
 In making the announcement, Wexner said, "I have great respect for Michael's merchant skills and leadership ability. On behalf of all our Abercrombie & Fitch associates, I am pleased to welcome Michael to the Limited Family."
 Jeffries said, "The combination of Les Wexner and Abercrombie & Fitch was irresistible. I am very fortunate to have the opportunity to work with such a fine group of people within Abercrombie & Fitch and the Limited."
 Jeffries, 47, received a bachelor's degree in Economics from Claremont College in Claremont, Calif., and a master's degree in Business Administration from Columbia University. Jeffries also did undergraduate work at the London School of Economics. He will reside in Columbus, with his wife Susan, and their son Andrew, 11.
 Founded 100 years ago and acquired by The Limited in 1988, Abercrombie & Fitch offers classic men's and women's sportswear and exclusive gift items in 36 stores nationwide.
 The Limited, Inc., through Limited Stores, Lerner New York, Lane Bryant, Express, Victoria's Secret, Structure, Limited Too, Abercrombie & Fitch, Henri Bendel, Cacique, Bath & Body Works, and Penhaligon's presently operates 4,194 specialty stores and distributes apparel na- tionally through the Victoria's Secret, Lane Bryant Direct, Roaman's and Lerner Direct catalogues.
 -0- 2/18/92
 /CONTACT: Alfred S. Dietzel of The Limited, Inc., 614-479-7070/
 (LTD) CO: The Limited, Inc. ST: Ohio IN: REA SU: PER


SM -- CL002 -- 9716 02/18/92 08:00 EST
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Date:Feb 18, 1992
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