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LIMITED, INC. NAMES BETH PRITCHARD PRESIDENT OF BATH & BODY WORKS

 COLUMBUS, Ohio, Nov. 22 /PRNewswire/ -- Leslie H. Wexner, chairman and chief executive officer of The Limited, Inc. (NYSE: LTD; LSE) today announced the promotion of Beth M. Pritchard to President of Bath & Body Works, the company's 189-store division offering a complete line of personal care products.
 Pritchard was previously executive vice president and general manager of Bath & Body Works, and is the division's first president.
 Pritchard joined The Limited, Inc. in December 1991, as executive vice president of Express, where she was responsible for the growth and development of existing and new consumer packaged goods businesses. A year later she officially took the helm at Bath & Body Works.
 Wexner said, "Beth has led her team at Bath & Body Works to unprecedented success, carving a solid and expanding niche for themselves in the highly competitive personal care products marketplace. This past quarter, they achieved their first-ever third quarter operating profit and led all of the Limited, Inc. businesses in store- for-store sales increases. Clearly, Bath & Body Works will be an important component of our company's long-term growth strategy, and I'm very pleased to recognize Beth with this promotion."
 Prior to joining The Limited, Inc., Pritchard held a number of top management positions with S. C. Johnson Wax Company, an international consumer and industrial products company, culminating with the post of a marketing and operations vice president.
 Pritchard, a native of Wisconsin, received a bachelor of arts degree in International Relations from the University of Wisconsin and a master's degree in business administration from Marquette University. She resides in Columbus, Ohio, with her husband, John, and their daughter, Ashley.
 The Limited, Inc., through Express, Limited Stores, Lerner New York, Lane Bryant, Victoria's Secret, Structure, Limited Too, Abercrombie & Fitch, Henri Bendel, Bath & Body Works, Cacique, and Penhaligon's, presently operates 4,605 specialty stores and distributes apparel nationally through the Victoria's Secret Catalogue.
 -0- 11/22/93
 /CONTACT: Jonathan S. Baskin of The Limited, 614-479-7072/
 (LTD)


CO: The Limited ST: Ohio IN: REA SU: PER

BM -- CL006 -- 6739 11/22/93 10:09 EST
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Publication:PR Newswire
Date:Nov 22, 1993
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