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LIME ROCK AWARDED NBA LICENSE: 'HALF TIME' CARDS FEATURE PRO DANCE TEAMS

LIME ROCK AWARDED NBA LICENSE: 'HALF TIME' CARDS FEATURE PRO DANCE TEAMS
 PROVIDENCE, R.I., July 23 /PRNewswire/ -- Lime Rock International of Providence has joined a select handful of companies licensed by the National Basketball Association to produce official NBA trading cards.
 In the works is a special set of trading cards, featuring members of the NBA's famous "Dance Teams." The new set will be called Lime Rock "Half Time" and is expected to be available for retail sale late in 1992.
 "Last year, we had great success with our initial ProCheerleader set, featuring NBA squads," according to Lime Rock's Paul Carroll. "That was one of the things that convinced the league to grant us a license to highlight all the NBA Dance Team members."
 The NBA Dance Teams are specialized groups -- different in appearance and performance from traditional cheerleader squads. The league found that the floor surface, the location (indoors) and the associated sport (basketball) all demanded a different approach to "Half Time" performance. In recent years, the Dance Teams have come into their own and have been recognized for what they are -- an exciting combination of athletic ability and artistic creativity -- and for what they contribute to the sport. Anyone who doubts the contribution of these groups should compare the home court support and enthusiasm for teams that have added these squads. (You may also want to take a look at the New York Knicks home court statistics before and after the debut of the Knicks City Dancers and draw your own conclusions!).
 The Lime Rock "Half Time" trading cards will feature, on the front, full-color photos of dancers in uniform with team logos displayed. Card backs will have interesting biographical information and insights into individual careers as well as more casual, "personality" photographs. Special hologram cards will be randomly inserted in packages of Lime Rock "Half Time" as will thousands of autographed cards. In addition, Instant Winner cards, redeemable for uncut sheets will be inserted at random. As with other Lime Rock sets, a limited number of cards will be produced after which all plates and negatives will be destroyed.
 The NBA has always been selective in its licensing, granting fewer licenses than other major sports. Lime Rock is excited at joining this select group of licensees and at being honored with the only NBA license to produce cards featuring members of the NBA Dance Teams.
 A tentative date of December 1992 has been set for shipment of Lime Rock "Half Time" NBA Dance Team cards.
 -0- 7/23/92
 /CONTACT: George Latimer of Lime Rock, 401-273-1450, or Jack Groh of Media One, 401-353-8534, for Lime Rock/ CO: Lime Rock International ST: Rhode Island IN: LEI SU: PDT


CN -- NEFNS1 -- 2228 07/23/92 07:31 EDT
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Publication:PR Newswire
Date:Jul 23, 1992
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