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LIFETIME PRODUCTS ANNOUNCES CELEBRITY SPOKESPERSON FOR MARKETING CAMPAIGN

 LIFETIME PRODUCTS ANNOUNCES CELEBRITY SPOKESPERSON FOR
 MARKETING CAMPAIGN
 DALLAS, Feb. 28 /PRNewswire/ -- Lifetime Products, Inc. (AMEX: LPI), today announced that its Lifetime Cosmetics, Inc., subsidiary has engaged recording star Crystal Gayle as celebrity spokesperson for its SalonNail 3(TM) fast-drying nail care system. Television and print advertising featuring Gayle will be the centerpiece of an intensive direct-response marketing campaign for the SalonNail 3 system.
 Lifetime Products, Inc., is a Dallas-based manufacturer and marketer of premium consumer products including TRIPLEDGE(R) Lifetime Wipers.
 -0- 2/28/92
 /CONTACT: Vince White of Lifetime Products, 214-980-2886/
 (LPI) CO: Lifetime Products Inc. ST: Texas IN: HOU ADV SU:


GK -- NY012 -- 3604 02/28/92 09:28 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Feb 28, 1992
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