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LIFETIME PRODUCTS ANNOUNCES AGREEMENT WITH DIRECT TO RETAIL LIMITED PARTNERSHIP AND LAP ACQUISITION LIMITED PARTNERSHIP

 DALLAS, Feb. 11 /PRNewswire/ -- Lifetime Products, Inc. (AMEX: LPI) today announced that its Lifetime Automotive Products, Inc. and Tripledge Products, Inc. subsidiaries have entered into an exclusive marketing and manufacturing agreement with Direct to Retail Limited Partnership and LAP Acquisition Limited Partnership (collectively "DTR"). Under the terms of the agreement Lifetime will receive a royalty on DTR's sales of TRIPLEDGE(R) Lifetime Wipers for a period of 10 years. In exchange, Lifetime will convey exclusive manufacturing and North and South American marketing rights and certain patents, copyrights and trademarks of the TRIPLEDGE(R) Lifetime Wipers to DTR.
 President, Victor N. Grillo, of DTR's general partner, DTR Associates, Inc. said, "We are excited to have TRIPLEDGE(R) as a permanent part of the Direct To Retail family." Direct To Retail is the exclusive distributor of other successful consumer products such as DIDISEVEN(R), DURASHEARS(R), GINSU(R) knives and COLORCOTE 2000(R) automotive wax.
 "We are extremely pleased to have reached this mutually beneficial agreement," said Lifetime President and CEO, Jennifer P. Runyeon; "We are looking forward to continuing our long and profitable relationship with Direct To Retail." "We believe that Direct To Retail's financial strength and clout in retail distribution will result in maximizing future sales of TRIPLEDGE(R) Lifetime Wipers," added Runyeon.
 Following this transaction, which the company expects to complete within the first quarter of 1993, Lifetime will continue to aggressively market TRIPLEDGE(R) Lifetime Wipers in Europe and Japan and its other automotive wiper products worldwide.
 Lifetime Products, Inc. is a Dallas, Texas based manufacturer and marketer of premium consumer products.
 -0- 2/11/93
 /CONTACT: Vince White, director, investor relations of Lifetime Products, Inc., 214-980-2886/
 (LPI)


CO: Lifetime Products, Inc. ST: Texas IN: HOU SU:

SM -- NY080 -- 5860 02/11/93 16:18 EST
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Publication:PR Newswire
Date:Feb 11, 1993
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