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LIBERTY SCIENCE CENTER MARKS OPENING OF ATHEROSCLEROSIS EXHIBIT WITH SPECIAL VALENTINE OF FREE HEART HEALTH PROGRAMS

Exhibit Employs Holograms to Trace Progression of Hardening of Arteries
 PRINCETON, N.J., Feb. 10 /PRNewswire/ -- Liberty Science Center will mark the opening of its new Atherosclerosis Exhibit, which is featured as part of the Your Heart exhibit, with three days of free blood pressure screenings and cardiovascular risk factor analysis for all adult guests, as well as a series of heart-healthy nutritional demonstrations.
 Scheduled for Valentine's Day weekend (Feb. 12, 13, and 14), the program will also celebrate American Heart Month.
 The Atherosclerosis Exhibit features holograms of actual arteries, offering a dramatic perspective on the progression of this life- threatening process, which is commonly known as hardening of the arteries. The new exhibit, funded by an educational grant from Bristol- Myers Squibb Company and sponsored by the American Heart Association's New Jersey Affiliate, will make its official opening with a ceremony at 10:30 a.m., on Friday, Feb. 12. Expected participants include:
 -- Charles H. Howarth Jr., Ph.D., president, Liberty Science Center,
 -- William A. Tansey, M.D., past president, American Heart Association New Jersey Affiliate,
 -- Sharon Henry, M.D., vice president, Medical Operations, Bristol- Myers Squibb Pharmaceuticals.
 According to the American Heart Association, atherosclerosis affects one in every four Americans. As the leading cause of heart attacks and strokes, atherosclerosis kills more people than the next five leading causes combined. The disease often begins in teen or pre-teen years. Several cardiovascular risk factors, including high cholesterol, high blood pressure and cigarette smoking, all increase the risk of developing atherosclerosis.
 "The Atherosclerosis Exhibit reflects Liberty Science Center's mission as a primary learning center," said Science Center President Charles H. Howarth. "By introducing the exhibit within the context of a three-day schedule of health education programs, we hope to give the public the information -- and incentive -- to combat and avoid the disease." Howarth added that Valentine's Day is especially appropriate for the exhibit's opening. "The knowledge needed to achieve and sustain a healthy heart is a great gift to give to yourself or someone you care about," he said.
 "With this exhibit, we are witnessing the potential of state-of-the- art technology -- in this instance, holograms -- to educate the public," said Sharon Henry, M.D., vice president-Medical Operation, Bristol-Myers Squibb Pharmaceuticals. "Prior to the availability of this resource, it would not have been possible to produce such a dramatic and effective illustration of the relationship between atherosclerosis and heart disease."
 The holograms displayed in the Atherosclerosis Exhibit feature scanning electronic micrographs produced in the laboratory of Russell Ross, Ph.D., of the University of Washington School of Medicine. Ross' research on the atherosclerotic process was the genesis for the exhibit.
 "With the exhibit, we have the opportunity to give the public what is tantamount to a laboratory experience, showing them the very real and very serious effects of poor health habits," said William A. Tansey, M.D., past president of the American Heart Association New Jersey Affiliate. "Atherosclerosis can be prevented, but prevention is an ongoing process. Perhaps for many people, that process can begin as a result of what they experience at this exhibit."
 Liberty Science Center is the nation's newest hands-on science center. Located in New Jersey's scenic Liberty State Park, a stone's throw from Ellis Island and directly across from the Statue of Liberty, Liberty Science Center offers 250 interactive science exhibits in more than 60,000 square feet of gallery space. There are three exhibit floors in the four level building, each covering a single topic in depth, including the environment, health and invention. Liberty Science Center's signature elements are a dramatic 170-foot observation tower with pyramidal glass roof and an 11-ton geodesic dome housing the world's largest OMNIMAX(R) theater, The Kodak OMNI Theater.
 The American Heart Association's mission is to reduce disability and death from cardiovascular disease and stroke. The AHA fights heart disease by funding life-saving cardiovascular research, and preventive education programs. Heart disease accounts for 43 percent of New Jersey deaths.
 Bristol-Myers Squibb is a research-based, diversified health care company whose principal businesses are pharmaceuticals, consumer products, nutritionals and medical devices. It is among the world's leading makers of cardiovascular, anticancer, anti-infective, central nervous system and dermatological drug therapies, diagnostic agents and non-prescription medications.
 /delval/
 -0- 2/10/93
 /CONTACT: Elizabeth Graham of the Liberty Science Center, 201-451-0006; Bruce Inverso of the American Heart Association, 908-821-2610; Patrick Donohue of Bristol-Myers Squibb, 609-252-5685; or Belle Gauvry of Earle Palmer Brown & Spiro, 215-851-9676, for Bristol- Myers Squibb/


CO: Liberty Science Center; American Heart Association; Bristol-Myers
 Squibb ST: New Jersey IN: MTC SU:


CC-JS -- PH037 -- 5399 02/10/93 17:39 EST
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Date:Feb 10, 1993
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