LG turns to Teradek for "larger than life" Times Square Product launch: a complete wireless workflow combining IP and RF expertise.
To mark the launch of their new SideKick installment for the TWIN Wash laundry pair, LG Electronics wanted to create a Broadway-inspired event in the middle of New York's Theater District. This event would consist of six separate performances throughout the day featuring a 14-foot version of the TWIN Wash laundry pair, six dancers, and two 16-foot puppets, each operated by six puppeteers.
Working as a producer with the nontraditional live experiential media company Digital Media Etc., Artsis and his BeTerrific!! team was responsible for perfectly executing all of the project's technical elements. This included setting up wireless cameras on the ground and streaming the event seamlessly to an iconic Times Square screen hundreds of feet in the air as well as to multiple live streaming platforms.
"You couldn't have had cables because it was on the street in the middle of Times Square," said Artsis. "There was no staging or anything, so regular people walking through the area--even the performers--could have tripped if there were wires and the feed could have been disrupted. Realistically, there was no way to conveniently cable this."
In addition to the people crawling everywhere, the sheer amount of RF and wireless interference in Times Square could potentially interrupt any stream or transmission. With this in mind, Artsis chose to set up a wireless workflow using Teradek products-- the Bolt, Bond II, Core, and Cube--to ensure a successful production.
To start, Artsis used the Teradek Bolt 600s for all three cameras to transmit the feed to their respective receivers, which were outfitted with directional panel antennas. The zero-delay video signals from the Bolts then routed to the switcher where the final mix was produced.
After, that final mix was output via SDI connection into the Teradek Bond II. Despite not being able to use Ethernet or satellite connectivity, due to client demands, Artsis found a way to create a reliable Internet connection with Bond through cellular connectivity. This way, if one network unexpectedly disconnected, the feed would remain uninterrupted.
Once the feed was encoded and sent over IP networks with Bond II, the signal was directed to Teradek Core. With Core, Artsis had the freedom to route, DVR, and configure all of his destinations, including YouTube Live, Livestream, and a Teradek Cube decoder that ultimately fed to the large LG screen for the entire downtown to see.
"We only do things on a high end, so we need the best products because failure isn't an option," said Artsis. "It's unbelievable how much flexibility Teradek products give you, and the ease of setup is completely unmatched. You couldn't have given this a more stressful, challenging environment and, when it came down to it, everything just worked."
"It was probably one of the scariest projects we have ever done," said Paul Whitney, F"Due to the ambient waves that are through the air in Times Square it was definitely an uphill battle, but we did not have one single issue. We depended on Teradek at a high level, and they came through."
With this workflow in place--and some extra support from Dynamic Digital Displays (D3) and partner Meric Adriansen--Artsis and Digital Media Etc. continually aired LG's theatrical event successfully during the day. In the end, the multi-destination stream reached 400,000 to 500,000 viewers, giving LG extensive exposure across different platforms.
"It takes years to build up a reputation, but only seconds to tear it down," said Artsis. "I mean, with my company BeTerrific!! we've established our viewership throughout the years by broadcasting high-end events like Comic-Con and CES. Like those, this LG production was big enough to potentially damage that foundation, but we chose Teradek, who is the leader in wireless video transmission technology. Thanks to their products, we really made the impossible possible. We couldn't have done this without Teradek and their support."
Teradek, a Vitec Group brand, manufactures wireless video devices for remote video capture, live ENG backhaul, real-time monitoring, proxy recording and webcasting.
For complex IP video systems, Teradek's cloud-based workflow management platform allows users to remotely operate a fleet of Teradek encoders in real-time from anywhere in the world.
All Teradek products are designed and manufactured in the USA.
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|Date:||Apr 1, 2016|
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