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LG's new monitors 'reduce eyestrain'.

Byline: Riyadh

LG Electronics (LG), a leading provider of business solutions, has launched its new monitor series with latest technologies that offer top picture quality while greatly reducing eyestrain during extended use, said a report.

LG's new W53 Smart monitor series include an auto brightness feature that allows them to automatically optimise their brightness and other picture settings based on the ambient light in the room and the content being viewed.

The electronics firm based these settings on the unified glare rating (UGR) recommended by International Commission on Illumination to ensure a comfortable viewing experience.

"LG conducted extensive research throughout Europe and Asia, and learned that one major complaint people had about their monitors was eyestrain from the screen being either too bright or too dark," said B B Hwang, president and CEO of LG Electronics Business Solutions Company.

"Because of this, LG's W53 Smart monitors are packed with the world's first full suite of intelligent features that optimize the screen's brightness to reduce eyestrain. This also significantly reduces power consumption by lowering the intensity of the backlight," he added.

Another of the W53 series' Smart features is cinema mode, which eliminates distractions when watching online videos. This setting blacks out everything except for the video clip, focusing the viewer's attention on the desired content and not on distracting ads.

The new monitors also include a timer that reminds users to take a break from their work at predetermined intervals. Reminders can be set to once per hour or at specific times through the same easy-to-use interface that controls the monitor's settings.

Helping further eliminate distractions, a proximity sensor under the W53's bezel detects when a hand approaches the screen and activates lights that make buttons easy to find when they are needed. When not in use, the lights disappear, giving the monitor a sleeker, cleaner look.

"Today, screens are ubiquitous in our lives, appearing on computers at work and home, cell phones, portable multimedia players, GPS navigation systems and digital cameras," said Simon Lee, general manager of Saudi Arabia in LG Electronics.

"LG researchers developed SMART technologies to minimize the effects of eyestrain that is often caused by the long hours we spend in front of screens."

W53 Smart monitors are available in sizes from 18.5 to 27 inches. Monitors larger than 21.5 inches offer 1920 x 1080 pixel resolution with a 16:9 aspect ratio, which is ideal for full HD movies and games.

The monitors also claim a digital fine contrast ratio of up to 50,000:1 and a 2 ms response time. -- TradeArabia News Service

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Publication:TradeArabia (Manama, Bahrain)
Date:Jul 27, 2009
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