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LEVI STRAUSS RECOGNIZES U.S. CUSTOMS FOR SECOND-LARGEST COUNTERFEIT SEIZURE IN HISTORY

 MIAMI, Feb. 9 /PRNewswire/ -- U.S. Customs officials seized an intransit shipment of 21,600 pairs of counterfeit Levi's(R) 501(R) jeans in what has become the second-largest seizure of Levi's jeans in U.S. history. In a small ceremony on Feb. 4, 1993, a recognition plaque was awarded to the Miami District Trade Enforcement Team on behalf of Levi Strauss & Co. for their ongoing vigilance in hampering counterfeit trafficking in the United States.
 Similar recognition plaques have been bestowed by Levi Strauss & Co. in the past. In 1991, the company awarded U.S. Customs in Laredo, Texas, with two plaques for the largest and what is now the third- largest seizure of counterfeit Levi's products.
 "These seizures play an important role in controlling counterfeit activity," notes Tom Nagle, director of Levi Strauss & Co.'s corporate security department. "During the past year, the flow of counterfeit Levi's products into our principal markets has dropped off considerably."
 Between 1990 and 1991, Levi's 501 jeans became the most frequently copies U.S. apparel product. More than two million pairs of counterfeit Levi's jeans have been confiscated over the past two-and-a-half years.
 The current decrease in counterfeit Levi's products on the market can also be attributed to Levi Strauss & Co.'s massive education and communications effort. This program outlines the legal and financial consequences of counterfeit activity for governments, manufacturers and retailers. The company has also developed an extensive computerized database to track counterfeiting throughout the world.
 Levi Strauss & Co. is the world's largest brand-name apparel manufacturer. The company designs, manufactures and markets apparel for men, women and children, including jeans, pants, shirts, jackets and skirts. It had 1992 revenues of 5.5 billion and employs approximately 33,000 people worldwide.
 -0- 2/9/93
 /CONTACT: David Samson of coporate communications of Levi Strauss, 415-544-7197/


CO: Levi Strauss & Co. ST: California IN: REA TEX SU:

GT-SG -- SF008 -- 4923 02/09/93 20:12 EST
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Date:Feb 9, 1993
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