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LET THE GAMES BE SEEN....1992 SUMMER OLYMPIC GAMES EXCITE LARGE-SCREEN TELEVISION PURCHASES

 LET THE GAMES BE SEEN....1992 SUMMER OLYMPIC GAMES
 EXCITE LARGE-SCREEN TELEVISION PURCHASES
 MAHWAH, N.J., June 23 /PRNewswire/ -- It is the world's athletic competition. And, with the 1992 Summer Olympic Games in Barcelona, Spain set to begin, those who are looking for a new television are opting for the ultimate in home sports viewing: large-screen projection. A recent Gallup Organization poll, conducted on behalf of Sharp Electronics Corporation, found that nearly 30 percent of those shopping for a new television consider the Olympics a major influence in their purchase of a large screen television.
 Sports fans cite two main advantages for watching sports on a large projection television: you can see the action better and, in the long run, it's less expensive than going to the game/event. With NBC's unprecedented TripleCast, on which 2,200 hours of uninterrupted, commercial-free coverage will be shown over three pay-per-view channels, Olympic fans will have that much more reason to purchase a projection television. Add to that the unparalleled excitement of the first Olympic Men's Basketball team to include NBA players, and you have a big-time, big-screen incentive.
 Gallup survey results show that nearly sixty percent of sports fans who watch a sporting event more than once a week prefer watching sports on a large projection television. With the proliferation of sports programming on television, from full-season cable coverage to pay-per- view boxing, sports consumes a large portion of America's television viewing.
 The growth in popularity of large-screen projection televisions is reflected in sales figures. According to the Electronic Industries Association, large-screen projection TVs have shown a sales increase of 15 percent over the past year compared to a decrease in direct-view TVs (30 inches and smaller).
 "The Gallup Poll reconfirms our research that people tend to purchase large-screen TVs to watch big events, whether it is a major sports event or new video release," says Sherman Langer, general manager, Consumer LCD Products Group, Sharp Electronics. "Today's new projection TV technology has come a long way from the washed-out images once seen on projection TVs in local sports bars. Big screen televisions, like the Sharp Vision LCD projector, let audiences enjoy their favorite sporting events with better clarity, variable picture size, and more excitement."
 Sharp Electronics Corporation responded to the trend of "big event TV" by introducing a 150-inch projection system that enhances audiences' leisure time. The XV-S250ZU SharpVision projector gives home viewers the choice of having a screen as small as 20 inches or as large as 150 inches, diagonally measured, by simply adjusting the variable zoom lens.
 The XV-S250ZU is currently available in both specialty stores and large electronics retailers at a suggested retail price of $7,495.
 Sharp Electronics Corporation, celebrating its 30th anniversary in 1992, is a recognized leader in consumer, office and industrial electronics. With sales over $2 billion, the U.S. sales and marketing subsidiary of Japan's Sharp Corporation is a leading seller of many electronics product lines including microwave ovens, calculators, facsimile, electronic organizers, electronic cash registers and LCD products. Headquartered in Mahwah, Sharp Electronics markets some 1,200 products in over 45 product categories and employs more than 2,100 people nationwide.
 -0- 6/23/92
 /CONTACT: Chris Pfaff or Tamra Wachs of Dorf & Stanton, 212-420-8100, or 800-223-2121, for Sharp Electrons Corporation/ CO: Sharp Electronics Corporation ST: New Jersey IN: HOU SU:


AH-LD -- NY080 -- 3049 06/23/92 18:25 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jun 23, 1992
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