LET'S DO LUNCH -- AND DO OVER YOUR OFFICE, CREATIVELY, SAYS McMILLAN
BIRMINGHAM, Mich., Oct. 8 /PRNewswire/ -- What if you, as office decisionmaker, swamped by direct mail ads and samples, got a stand-out, creative -- and tasty -- package (box) with a new catalog of useful information -- and a great pizza -- just in time to "do lunch," without wasting a minute of your time?
Chances are, you'd remember the catalog and pizza sender, Joe McMillan, of McMillan Bros. Inc. Creative Business Environments, with clients in a five-county area. With your free $12.99 Domino's pizza, you also learn that every Creative Business Environments order over $50 that you place by Nov. 30, 1992, gives you another chance to win a year's (i.e., 52) $12.99 pizzas in Creative Business Environments' Dec. 2 drawing.
McMillan's creative bent for attracting marketing attention, coupled with cost-containment know-how, is value-added "at a time when our many professional clients, often people with 10-150 employees, have an image to project, as well as the need to create ergonomically smart offices," he observed.
Planning updated, facilitating work environments "means always answering the question, does it fit the people, the place, and your pocketbook?" McMillan said. On-site, Creative Business Environment's designers speed layout decisions via laptop computers, "getting instant feedback from hands-on users of office equipment, and developing plans that enhance worker safety as well as the aesthetics of office decor." McMillan's design expertise is shared by his partners, brothers Tim, Marty, Steve and sister, Sue, with "someone here from 7 a.m. to 7 p.m., to ensure that clients are served ASAP." Add Joe's marketing sparkle to the five partners' dedication, and it's clear how their 15-year-old enterprise has earned its market share. "And a little fun that brightens their day is welcome; after all, it's all really business- oriented."
Last year, Creative Business Environment's co-op "Ugly Office Contest" with WWJ and Crain's Business discovered "offices Quasimoto would have rejected," Joe McMillan chuckled. The winner got a design package worth $10,000. In 1987, Creative Business Environment's trade- show antics put a logo'd T-shirt on a monkey named Sam, trained to hand out Creative Business Environment business cards.
"The pizza idea came to me at a sports dinner," Mr. McMillan recalled. "Getting our new catalog noticed -- and read -- and giving my prospects something of immediate value to them is our aim. Then, because we serve them well before, during and after the sale, we benefit from customer retention and satisfied-customer referrals.
/NOTE: For interviews, CONTACT: Elise Minch of Lapides Publicity Group, 313-644-5140, for McMillan Bros. Inc. Creative Business Environments/ CO: McMillan Bros. Inc. Creative Business Environments ST: Michigan IN: SU:
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