LESS IS MOET IN SHOP PRICE WAR.
Byline: Stephen Hayward
SUPERMARKETS are slashing the price of champagne as the battle for Christmas sales fizzes up.
Half-price deals are up for grabs on bubbly and quality wines.
The big chains are fighting back against discount kings Aldi and Lidl plus online retailers.
One expert said: "Supermarkets used to use bread, milk and beans as loss leaders to tempt shoppers in. Now it's champagne. There's an unprecedented number of discounts."
Asda sparked the price war by slashing Pierre Darcys champagne from PS24.25 to PS10. Tesco responded by cutting its award-winning Louis Delaunay champagne from PS25.99 to just PS8.
Most major stores have cut Moet & Chandon, with Sainsbury's knocking PS10 off the usual PS35.
Record numbers of small shops are to open this Christmas Day.
See Wenceslist: P30 & 31 Moet