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LESLIE'S POOLMART OPENS ALL 15 NEW STORES BEFORE POOL SEASON BEGINS

 CHATSWORTH, Calif., April 13 /PRNewswire/ -- Leslie's Poolmart (NASDAQ: LESL) announced that it opened 15 new stores during the first quarter of 1993, a 9 percent increase over last year's store count, bringing the company's retail network to 158 in 26 states.
 According to Brian P. McDermott, president and chief executive officer of Leslie's, "This is the first time since we began our aggressive expansion four years ago that we have completed the opening of all new stores before March 31, which we feel is critical to attracting new customers before the pool season is fully developed. Early season sales tend to generate customer loyalty throughout the pool season."
 McDermott added, "Our data base of 3.2 million addresses covers 90 percent of all in-ground residential pool sites and a significant percentage of commercial pool installations in the United States. Leslie's uses this list and our mail order sales to pinpoint locations for new retail stores. We feel that this information, combined with the expertise of our expansion team and the quality of our full-service store operation, gives us a very high probability of successful store growth for the foreseeable future."
 Founded in 1963, Leslie's Poolmart is the country's leading specialty retailer of swimming pool supplies and related products. The company currently markets its products through 158 retail stores in 26 states and a nationwide mail-order catalog.
 -0- 4/13/93
 /CONTACT: Brian P. McDermott, president and CEO of Leslie's Poolmart, 818-993-4212; or Eugene G. Heller of Silverman, Heller Associates, 310-208-2550, for Leslie's Poolmart/
 (LESL)


CO: Leslie's Poolmart ST: California IN: REA SU: PDT

LS-JL -- LA009 -- 5073 04/13/93 09:03 EDT
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Publication:PR Newswire
Date:Apr 13, 1993
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