LEBANON, N.H. TO RECEIVE GRANT FOR NEW BASEBALL FIELD FROM 'COCA-COLA -- HOMERS FOR AMERICA'
ATLANTA, May 6 /PRNewswire/ -- Coca-Cola USA and Major League Baseball today announced that the Lebanon Recreation Department will receive a grant for $5,000 from "Coca-Cola -- Homers For America" to renovate the Lebanon Little League's Smith Field. Youth league organizations in 10 other U.S. cities also will receive field grants through the program. "Coca-Cola -- Homers For America," a collaborative fund-raising effort between Coca-Cola USA and Major League Baseball, generated $560,000 to build and renovate youth-league baseball parks. Through the program, $5,000 was donated for every home run hit during Major League and Minor League contests on July 4. Also included were homers hit during the 1992 World Series, raising an additional $60,000. "There just aren't enough recreational facilities for young people today, and the need is especially pronounced in the inner city," said M. Douglas Ivester, executive vice president and principal operating officer/North America, The Coca-Cola Company. "With 'Coca-Cola -- Homers For America,' we feel we are making a real contribution in places where resources are limited." The grant recipients are determined by an advisory board designated by Major League Baseball. Grant recipients were selected based on need and condition of fields. "With these grants, Major League Baseball and Coca-Cola are bringing 'the great American pastime' to a new generation of young people in cities across the nation," said Len Coleman, executive director of market development, Major League Baseball. The Lebanon Little League and other youth-league groups are the first to receive grants in the planned multi-year program. 1993 program details and other grants will be announced soon. Coca-Cola classic is the official soft drink of Major League Baseball. Baseball fans can enjoy Coca-Cola USA soft drink products in 27 of 28 Major League parks and a majority of Minor League stadiums. -0- 5/6/93 /EDITOR'S NOTE: Media interested in interviewing a representative from the Lebanon Little League organization may contact Ken Bradford, 603-643-1819./ /CONTACT: Mark Preisinger of Coca-Cola USA, 404-676-6616, or Ricky Clemons of Major League Baseball, 212-339-7860/ (KO)
CO: Coca-Cola USA; Major League Baseball ST: New Hampshire IN: LEI SU:
RA-BR -- AT014 -- 5437 05/06/93 12:16 EDT
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|Date:||May 6, 1993|
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