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LEADING SOFTWARE PUBLISHER TACKLES EDUCATION MARKET WITH MULTI-MILLION DOLLAR INVESTMENT

         LEADING SOFTWARE PUBLISHER TACKLES EDUCATION MARKET
                WITH MULTI-MILLION DOLLAR INVESTMENT
    OAKHURST, Calif., Nov. 11 /PRNewswire/ -- Sierra On-Line Inc. (NASDAQ: SIER), internationally known developer and publisher of home computer entertainment software for more than 11 years, took a major step in a new direction today when it announced plans to enter the home educational software market.
    Sierra has invested more than $1 million in development costs on three premiere products due out this Christmas.  The company has expanded its creative and marketing teams specifically dedicated to educational development in preparation for the five additional products slated for the coming year.
    President and Chief Executive Officer of Sierra Ken Williams stated that the company has achieved its goal to become the leader in home entertainment software.  "Sierra is now ready to expand into the educational market -- it's an arena where we can bring some unique talents to the table.  Specifically, we really understand what it takes to capture a child's attention.  We understand fun."
    Williams acknowledges the company must challenge solid competition that includes Broderbund, The Learning Co. and Davidson. "I am confident that we can leverage our substantial investment in technology and our marketing efforts into a significant share of the educational software market," said Williams.
    "Our plan is not to build software for schools, but create entertaining software which will increase children's interest in learning.  My feeling is that after children spend eight hours in school and then an hour on homework, they deserve some time for fun. Our software is meant to replace time the child would have spent with Nintendo or watching prime-time TV.  It is something that kids will want to do, with the added benefit of socially redeeming value," said Williams.
    Sierra's initial marketing strategy targets its best customers -- more than 700,000 loyal Sierra fans.  Of that group, according to Williams, 30 percent are under the age of 18 and buy at least two Sierra/Dynamix games per year.  An additional 29 percent of the company's most loyal buyers have children under the age of 18 who play computer games.
    Sierra will initially focus on home education, but also has invested heavily in leading edge technology, including multimedia and networked computer entertainment, that will be accessible to schools in the coming years.
    The premiere education games Sierra plans to release this fall include:
    -- Mixed-Up Fairy Tales - The sequel to Mixed-Up Mother Goose, which won the Software Publisher's Association 1991 award for Best Early Education Program.  While enhancing their reading skills, children will learn age-old fairy tales and receive a positive early childhood experience with computers.  Ages 6 and up.  Suggested retail price is $49.95.
    -- EcoQuest 1: The Search for Cetus - In this beautifully hand- painted game, kids will help Adam and his dolphin friend, Delphineus, battle a multitude of environmental hazards on the way to save their king.  Ages 12 and up.  Suggested retail price is $59.95.
    -- Castle of Dr. Brain - A puzzling adventure designed to teach analytical and problem-solving skills that will undoubtedly keep children challenged for hours on end.  Ages 12 and up.  Suggested retail price is $49.95.
    Sierra On-Line, located in Oakhurst, develops and publishes entertainment and education products for home computers.  It is one of the oldest and largest developers of home computer applications.
    -0-                          11/11/91
    /NOTE:  Those who would like a review copy of the above mentioned games or would like to arrange an interview with Ken Williams, call Anita Greene at 209-683-4468 ext. 504.
    /CONTACT:  Anita Greene of Sierra On-Line, 209-683-4468, ext. 504/
    (SIER) CO:  Sierra On-Line ST:  California IN:  CPR SU:  PDT KJ-SE -- LA028 -- 3232 11/11/91 19:31 EST
COPYRIGHT 1991 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Date:Nov 11, 1991
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