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LEADING N.C. UTILITY NETWORK ANNOUNCES ADOPTION OF NEW NAME

 LEADING N.C. UTILITY NETWORK ANNOUNCES ADOPTION OF NEW NAME
 RALEIGH, N.C., Oct. 14 /PRNewswire/ -- The electric utility network that serves more than 1.6 million people in North Carolina from the Outer Banks to the Blue Ridge Mountains has adopted a new name -- Carolina Electric Cooperatives.
 The new name reflects the growth, maturity and statewide presence of North Carolina's 28 electric cooperatives, which together serve 58 percent of the state's land area, Wayne D. Keller, executive vice president of Carolina Electric Cooperatives, announced today.
 "The electric cooperatives have been a vital economic force in North Carolina for more than 50 years," Keller said. "The name Carolina Electric Cooperatives will -- for the first time -- give us a consistent statewide identity and will lay the foundation for our long-term business goals."
 Carolina Electric Cooperatives refers to the entire network of electric cooperative organizations in North Carolina. At the heart of Carolina Electric Cooperatives are the independent electric cooperatives, called Electric Membership Corporations (EMCs). These cooperatives provide electric service to about 600,000 homes, farms, industries and businesses across the state.
 The member cooperatives of Carolina Electric Cooperatives are locally controlled, customer-owned and not-for-profit. They will continue to operate independently and will retain their own names at the local level.
 The name also refers to the three not-for-profit organizations created by the electric cooperatives. These organizations, and the services they provide, are:
 -- the North Carolina Electric Membership Corporation (NCEMC), providing power generation and transmission.
 -- the North Carolina Association of Electric Cooperatives (NCAEC), providing trade association services, marketing, economic development, government affairs, safety training and many other services.
 -- the Tarheel Electric Membership Association (TEMA), serving as the central purchasing agency.
 The three organizations will continue to exist as separate entities and will retain their separate legal names, Keller said.
 Until now, no single official name existed to refer to the electric cooperative utility network in North Carolina, Keller said. The name most commonly used was the North Carolina Electric Membership Corporation.
 "The abbreviation NCEMC can be confused with other organizations, such as the N.C. Environmental Management Commission," Keller said. "Carolina Electric Cooperatives is uniquely ours. Most important, it is a symbol of the teamwork and vision that are characteristic of the cooperative way of doing business."
 Extensive research was conducted before the name Carolina Electric Cooperatives was chosen, Keller added.
 "Our research indicates that Carolina Electric Cooperatives is preferred by the general public because it is easy to say, easy to remember and accurately reflects what we are," he said. "It eliminates the confusion surrounding the many names that refer to the individual organizations forming North Carolina's electric cooperative network."
 "As the only electric utility network whose territory spans the entire state -- almost 60 percent of North Carolina's land area -- Carolina Electric Cooperatives is a vital and powerful component of North Carolina's economy and utility industry," Keller said. "In order to maximize the strength in this era of deregulation and competition, we must maintain a strong, cohesive statewide presence. The new name will help us demonstrate our collective strength and economic impact."
 A strong identity for Carolina Electric Cooperatives is crucial for marketing, business and economic development ventures, Keller added.
 "It is very important for commerical or industrial prospects to understand that the electric cooperatives are independent and have the flexibility to meet their individual service needs locally, yet can call on the statewide resources of Carolina Electric Cooperatives whenever needed," he said.
 The 28 member cooperatives of Carolina Electric Cooperatives serve all or part of 95 out of North Carolina's 100 counties, Keller said. Carolina Electric Cooperatives employs more than 2,500 people and pays more than $45 million in state and local taxes each year. Collectively, they have more than $3.2 billion in assets and more than $600 million in annual sales.
 -0- 10/14/92
 /CONTACT: Jay Johnson, Manager, Corporate Communications or Jane Pritchard, Director, Media and Community Relations, both of Carolina Electric Cooperatives, 919-872-0800/ CO: Carolina Electric Cooperatives ST: North Carolina IN: UTI SU:


0000 -- CH002 -- 9766 10/14/92 10:30 EDT
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Date:Oct 14, 1992
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