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LEADING HIGH TECHNOLOGY PUBLISHER CMP HELPS THE WHITE HOUSE BRING COMPUTERS INTO AMERICA'S CLASSROOMS

MANHASSET, N.Y., March 8 /PRNewswire/ -- CMP Publications, Inc., a leading high technology publishing and information company, today announced its role as a driving force behind the first-ever Net-a- Thon(TM), set to kick off May 1. A cross between a telethon and a charity silent auction, the Net-a-Thon will auction off millions of dollars worth of hardware, software and celebrity memorabilia via the Internet to help raise funds to provide computers and software to America's schools.

The Net-a-Thon project was conceived by CMP as a way to leverage its leadership position in the technology publishing field to help America's children. CMP took the idea to Jay Alan Samit, Director of the NET Initiative, a newly formed non-profit organization that will be overseeing the Net-a-Thon. Samit was most recently invited by President Clinton to the White House Conference on Educational Technology, a conference challenged with the goal of having America's classrooms online by the year 2000.

"When the idea for a project to bring technology into America's classrooms was first brought to me by a CMP sales person, I immediately told him to move full steam ahead," said Michael S. Leeds, President and CEO of CMP. "Contributing actively to a better social and physical environment is one of our founding principles, and we are always looking for concrete ways to make this happen.

"As a technology company, we understand the importance of making sure that America's children, tomorrow's leaders, are technology literate," said Leeds. "It makes sense for America's corporations to support the Net-a-Thon, and other aspects of the White House's Conference on Educational Technology because when you think of it, the children it helps are the ones who will be running our corporations well into the next century."

CMP's reputation as company concerned with helping those in need, was recently highlighted in an NBC television special, "Everybody's Business: America's Children," hosted by Katie Couric. CMP and the work of The Institute for Community Development, founded by CMP co- founders Gerry and Lilo Leeds to help youths at risk, were the subject of a segment on the show which focused on five American companies doing exceptional work outside the scope of their own bottom lines.

Leading CMP's participation in the Net-a-Thon, is its category- leading publication, HomePC. With more than 425,000 readers monthly, HomePC reaches out to more consumers interested in home computing than any other publication. Among the topics HomePC addresses on a monthly basis, are high technology educational tools and other ways technology can be used to improve kids' learning and fun.

CMP will be supporting the Net-a-Thon through a variety of resources all aimed at driving traffic to NET Initiative's Web site (http://www.NETI.org), set to go live March 18. At the site, being developed by CMP, visitors will be able to participate in the Net-a-Thon by bidding on products, services and celebrity memorabilia. CMP's TechWeb(TM), the online technology source and home to all of CMP's leading publications on the World Wide Web, will carry links from its 15 publications' home pages to the NET Initiative's home page. Links will also be placed on TechWeb to Net-a-Thon sponsors and donators.

On the print side, CMP's publications will be running house ads for the Net-a-Thon. CMP will also be working closely with its high-tech advertisers on developing sponsorships and obtaining product contributions for the Net-a-Thon.

The Net-a-Thon will be a bi-annual event, set around two important trades shows for the high technology industry, E-3 in spring and Comdex in fall. For this year's launch event, bidding for products will start on May 1 and culminate on May 16, when the White House makes a presentation at E-3 about the importance of this project. The next Net- a-Thon is being scheduled to coincide with this fall's Comdex trade show in Las Vegas.

The NET Initiative will also publish a resource guide (available in both print and electronic form), free to all educators, highlighting all hardware and software companies offering educational discounts to schools.

Early participants in the Net-a-Thon include Intel, Microsoft, Jasmine Multimedia and AST Computers.

CMP Publications, Inc., now entering its 25th year of uninterrupted growth, is the only provider of publishing, marketing and information services to reach the entire spectrum of the high-technology market. With sales of $382 million in 1995, CMP has marked its quarter century of success with an average yearly growth of 20 percent. Through its unique market position, CMP reaches the builders, sellers and users of technology with leading publications including Electronic Engineering Times, Computer Reseller News, InformationWeek, WINDOWS Magazine, HomePC and NetGuide. All of CMP's publications and a series of innovative news services are available on the World Wide Web through CMP's TechWeb(TM) (http://techweb.cmp.com), the online technology source.

Along with his role as Director of the NET Initiative, Samit is President of Jasmine Multimedia Publishing and one of the nation's leading authorities on new media, including interactive video, multimedia and the Internet. Samit has published more than 300 CD-ROMs over the past 15 years and has partnered on these projects with a wide range of companies, including IBM, Microsoft, Sony and MCA/Universal. The NET Initiative can be accessed on the World Wide Web at http://www.NETI.org starting March 18.

NOTE: All of CMP's press releases are available on the Web at http://techweb.cmp.com/corporate. Journalists and reporters may also set up interviews with CMP's high technology experts through the site by e-mail.
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/CONTACT: Catherine Jarrat Koatz, 516-562-7827 or ckoatz(at)cmp.com -- e-mail, or Barbara Kerbel, 516-562-5218 or bkerbel(at)cmp.com -- e-mail, both of CMP Corporate Communications/

CO: CMP Publications, Inc.; NET Initiative ST: New York IN: CPR PUB SU:

DC -- NYF042 -- 1630 03/08/96 13:37 EST
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