LDI COMPUTER SUPERSTORE OPENS AT I-271 AND BROADWAY
OAKWOOD VILLAGE, Ohio, Nov. 18 /PRNewswire/ -- On Nov. 15, LDI Corporation opened its 40,000 sq.ft. LDI Computer Superstore at I-271 and Broadway in the Hawthorne Valley Shopping Center.
The move is a major commitment by Cleveland-based LDI to the retail market for personal computers and related equipment and supplies. In addition, the store will be designed to serve both the small business and home-office customer segments of the computer market. About 85 full and part time employees will work at the new Superstore in sales, service, administration, training and technical support areas.
The decision to enter the consumer retail marketplace was not one that LDI Corporation made lightly. "Months of research and strategic planning went into our feasability studies and our market assessments," reported Thomas Abel, vice president of LDI Corporation's Technology and Distribution Group. "Many people at LDI were involved in our decision to go ahead with this tremendous new undertaking." Features of the new Superstore, many of which are unique to the Cleveland market, include:
-- 80 up-and-running personal computer systems for demonstration and hands-on trial, including a myriad of actual software applications.
-- Vendor "kiosks" featuring demo systems from key manufacturers such as IBM, Compaq, Apple MacIntosh and NEC.
-- 20 printers available for continuous demonstration in a special disply area.
-- A rental department for customers who need short-term computing power or wish to "try before they buy."
-- A used equipment sales program, offering previously owned or leased name brand systems at below "clone" prices.
-- Trade in allowances on used IBM PCs, XTs, ATs or PS/2 systems.
-- Three large classrooms, accommodating up to 90 students, for training sessions and outside groups such as computer clubs and schools.
The Right Move, The Right Time
The PC market is evolving very quickly, explained Abel, and is no longer the exclusive domain of corporate America. Individual home users and small commerical accounts are the great untapped market for computer systems. For instance, the home office market is booming.
-- Roughly 36 percent of America's 122 million workers currently work at home, according to the New York consultant LINK Resources.
-- If the yearly growth rate of 19 percent holds steady, approximately 63 million people will be working from home by 1993.
-- Most of these home office workers spend an average of $780 for a PC system.
Extending the LDI Philosophy
"LDI's corporate philosophy has been based on developing long-term, personal relationships with companies. But that same philosophy can be extended to the consumer retail environment as well. LDI Computer Superstore can become 'all things to some people' just as LDI Corporation has."
As Michael Kennedy, president and COO, has said, "We specialize in the customer, not the product." By offering a wide range of products -- PCs, software, peripherals, training, literature and furniture -- to one specific customer, the Superstore continues LDI's long-standing tradition of 'one-stop shopping' and anticipating the customer's needs. "The Superstore is all a consumer will need to test, try, rent, read, buy, train, upgrade, furnish, program and service a home personal computer," added Abel.
The LDI Computer Superstore will be open Monday through Saturday, 10 a.m. to 9 p.m.; and Sundays from 12:00 to 6 p.m. The telephone number for the superstore is 216-439-7733.
/CONTACT: Janet L. Kramer of the LDI Corporation, 216-741-5174, or Kelly A. Blazek of Wyse Landau Public Relations, 216-736-4404, for the LDI Corporation/ CO: LDI Corporation ST: Ohio IN: CPR REA SU: LC -- CL003 -- 1257 11/18/91 09:09 EST