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LCS Golf Inc.- LCSG -- Quarterly Report Of Earnings And SEC Form 10QSB.

NEW YORK--(BUSINESS WIRE)--Dec. 8, 1999--

LCS Golf (OTCBB: LCSG - news) is re-filing its form 10-SB with its 6 month financial statements with the Securities and Exchange Commission. Upon effectiveness of the form 10-sb, LCS golf will be a fully reporting company. Once reporting, LCS golf will be required to file quarterly and annual reports with the Securities and Exchange Commission.


LCS is a holding company that operates under 2 lines of business, an Internet division and a manufacturing division. The Internet division provides permission email direct marketing services through GolfPromo, Internet and direct marketing services through Ifusion . GolfUniverse provides Golf e-commerce, news and information through a vertical golf portal, discounts on golf services through and Internet access through . Manufacturing is provided through Mr. B III.

After identifying the opportunity for permission email direct marketing, newsletter marketing and Internet & direct marketing, we began to refocus our strategy towards permission email and Internet marketing in early 1999. To implement our permission email strategy, we acquired Golf Promo, created ( and started Ifusion in 1999. As a result of our new focus, we have built a network and developed reseller relationships which collectively provides us to reach over 3 million self-directed individuals, who have given permission to receive promotional messages via email on specific categories of interest. Our current strategy is to focus our resources on our permission email business by continuing to build our network of subscribers and our customer base.

We derive revenue by charging fees for sending permission email messages. Revenue is recognized when emails are sent to subscribers. Our customers are primarily e-commerce companies, interactive advertising agencies, golf and golf related companies.

We deliver email messages to members of our Golf Promo Network, consisting of our own permission email list and those of our network partners, and permission email lists from third party list managers. We pay our network partners or third party list managers either a percentage of revenue derived from the delivery of email messages to members on the lists they provide or a fixed fee. Substantially all of our customers purchase our permission email services under short-term contracts. We expect to continue to derive a substantial majority of our revenues from short-term contracts.

We expect to increase spending on sales and marketing as we expand our sales force, increase our subscriber base and promote awareness of our business. We also expect substantially higher selling, and continued web site development expenses as we expand our infrastructure to support our expected growth and as we continue to develop new online services.

In view of the rapidly evolving nature of our business, our limited operating history and our recent focus on permission email and Internet marketing services, we believe that period-to-period comparisons of our revenue and operating results, including our gross margin and operating expenses as a percentage of total revenues, are not meaningful and should not be relied upon as an indication of future performance. We do not believe that our historical growth rates are indicative of future results.

Ifusion Co., Inc ( is a full service traditional and Internet marketing company that provides services for individual clients as well as for their parent company, LCS Golf and its subsidiaries. Stemming from some the most respected agencies in the U.S., the talent at Ifusion fulfills projects ranging from creative and concept development, national program implementation and management to corporate and package development, sweepstakes, gaming and point of purchase materials. Ifusion generates an impressive revenue flow from monthly retainers, subcontract work and per project work that it performs for its notable client list.

Through its primary website, LCS Golf provides a comprehensive range of offerings for the golfer, including the largest database of golf courses worldwide, online tee time reservations, an extensive online Pro shop, and all major golf equipment and related products at discount prices. also offers free video golf games; golf playing tips, trivia and rules. The Company also has a database of over 24,000 golf course names and addresses, over 15,000 golf retailers and pro shops, as well as names and addresses of individuals associated with the travel, healthcare, and investment industries. LCS Golf also owns the Golf Universe Yellow Pages, which is a search engine and directory for the golf industry. With these valuable databases, LCS Golf is able to direct market specific GolfUniverse products and services, rent the databases to advertisers, researchers, and golf consumers, and increase traffic to the website.

MR. B III designs, manufacturers, markets and distributes various consumer products. The core products include therapeutic magnet products and specialty pillows.

Mr.B III sells magnetic products that are aimed at the homeopathic treatment of various types of aches and pains throughout the body. Mr. B III's magnetic products consist of nine (9) different therapeutic magnets ranging in price from thirteen dollars and ninety-five cents ($13.95) to nineteen dollars and ninety-five cents ($19.95). These products are a Moist Heat Pack & Microwave Safe Moist Heat Pack, Moist Heat Pack Magnet and moist Heat Pack with Brushed Cotton/Vinyl Pouch, Pack-Pac, Neck Pillow, Neck Cradle, Hand Pad, Bed Pad, Travel Pad and Lumbar Pillow. We plan to market these B III therapeutic magnet products through infomercials starring Joe Namath. Additionally, these items are available on the website of our subsidiary, Golf Universe web site.



Revenues. Our revenues consist of fees from providing internet marketing services, including the delivery of permission email direct marketing messages to members in our network, newsletter-marketing, e-commerce, banner advertising, Internet marketing services and manufacturing. Total revenues were $744,012 for the six months ended August 31, 1999. Internet and Manufacturing revenues were $444,539 and 299,473 respectively for the six months ended August 31, 1999. The company expects internet revenues to grow quickly in the coming quarters.

Cost of Revenue. Cost of revenues consists of expenses related to our manufacturing division. Cost of revenues were $421,242 for the six months ended August 31, 1999. The cost of revenues was significantly higher than the revenue received do to insufficient volume to cover the cost of manufacturing.

Sales, General and Administrative. Sales expenses consist of personnel and related costs for our direct sales force, marketing staff and marketing programs, including trade shows, advertising and public relations. Selling expenses were $ 359,462 for the six month ended August 31,1999.

The increase in sales and marketing cost were primarily due to increases in our direct sales force and increased marketing expenditures targeted at building our permission email and Internet marketing strategy. We expect sales and marketing expenses will increase substantially in absolute dollars over the next year as we hire additional sales and marketing personnel and initiate additional marketing programs.

General and administrative expenses consist primarily of personnel and related costs for general corporate functions, including finance, accounting, consulting, human resources, facilities and legal expenses, General and administrative expenses were $2,243,789 for the six months ended August 31, 1999. These cost were primarily due to non-recurring type expenditures such as general and administrative personnel, consulting, legal and accounting costs associated with our growth.

We expect general and administrative expenses to decrease in future periods although we will be adding personnel and incur additional costs related to the growth of our business, we will not incur additional consulting, accounting and legal fees.

Interest Expense. Interest expense consists of interest on borrowings from Dr. Michael Mitchell and others. Interest expense was $13,193 for the six months ending August 31, 1999.

Income Taxes. No provision for federal or state income taxes was recorded as we incurred net operating losses since inception through August 31, 1999.

Web site traffic. The companies primary site has seen its seen its web traffic increase. Unique visitors have increased from 2,000 unique visitors to over 10,000 unique visitors daily, page views have increased from 6,000 daily to 35,000 daily. We expect our traffic to increase substantially in the coming quarter as our newsletter reach more subscribers and we begin an aggressive advertising and marketing campaign.


From inception to August 31, 1999, we primarily funded our growth through a private placement and short-term borrowings from Dr. Mitchell and others. The company is aggressively seeking to raise substantial capital to achieve its growth objectives. The company is currently investigating raising additional capital through a secondary issuance of equity and debt securities. In the short term the company is trying to secure short term financing through a bridge loan.

Operations could continue to be reliant upon the cash flow generated from operations and continued short-term borrowings from Dr. Mitchell or from other sources if available. The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made are to be made by LCS) contains statements that are forward-looking, such as statements relating to the future anticipate direction of the golf industry, plans for future expansion, various business development activities, planned capital expenditures, future funding sources, anticipated sales growth and potential contracts. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of LCS. These risks and uncertainties include, but are not limited to, those relating to development and expansion activities, dependence on existing management, financing activities, domestic and global economic conditions, changes in federal or state tax laws and market competition factors.

Financial/Investment Questions

For any questions regarding investing with LCS Golf or one of its subsidiary companies, please contact:
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Publication:Business Wire
Geographic Code:1USA
Date:Dec 8, 1999
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