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LAURA ASHLEY OPENS BOSTON HEADQUARTERS AND FLAGSHIP HOME FURNISHINGS STORE; COMPANY MAKES CHARITABLE DONATION TO BRIGHAM & WOMEN'S HOSPITAL

LAURA ASHLEY OPENS BOSTON HEADQUARTERS AND FLAGSHIP HOME FURNISHINGS STORE; COMPANY MAKES CHARITABLE DONATION TO BRIGHAM & WOMEN'S HOSPITAL
 BOSTON, Mass., Oct. 21 /PRNewswire/ -- Laura Ashley Holdings plc today officially opened the new Boston headquarters of its North American subsidiary, Laura Ashley Inc., as well as the new flagship home furnishings store at 75 Arlington St. in Boston. The company's previous headquarters was in Mahwah, N.J.
 Laura Ashley is a well-known brand in the U.S. and has had a steadily growing presence here since opening its first store and office in San Francisco in 1974. The company now operates 183 stores nationwide and employs 1,800 people, including 85 in Boston. North America contributed approximately 36 percent of the company's 1992 sales. Including licensed sales, the Laura Ashley brand has annual sales of approximately $300 million in North America.
 At a press conference and reception held at the headquarters today, Laura Ashley's chief executive, Jim Maxmin, said, "Boston offers an excellent talent pool, easy access to international travel and a wonderful working and living environment. As a lifestyle brand that appeals to educated customers who appreciate timeless values, Laura Ashley feels right at home in Boston."
 The new home store occupies 3,170 square feet. It offers a full range of Laura Ashley home furnishings, in addition to a personal home styling service for customers.
 Lt. Governor A. Paul Cellucci presented Laura Ashley Chairman Sir Bernard Ashley a citation commemorating the opening of the company's new headquarters location. Secretary Stephen Tocco, Executive Office of Economic Affairs, representatives of Mayor Raymond Flynn's office and many members of the Boston business community were in attendance to welcome Laura Ashley to Boston.
 The company also announced a donation of $10,000 to Brigham & Women's Hospital. Laura Ashley's corporate philanthropy program emphasizes the support of research and treatment programs for breast cancer. The donation recognizes October as Breast Cancer Awareness Month and honors ties Laura Ashley feels with the Boston community. Mr. Stephen Greeley, the hospital's director of development, accepted the donation on behalf of the hospital and indicated that the funds will be used to update patient information brochures for breast cancer patients.
 Laura Ashley Holdings plc is a global designer and distributor of apparel, home furnishings, gifts and accessories. Founded in 1953, the company markets the Laura Ashley brand throughout the world. Laura Ashley has more than 500 retail outlets located in 28 countries.
 -0- 10/21/92
 /CONTACT: Thomas C. Franco or Eileen M. Halsch of Broadgate Consultants, Inc., 212-229-2222, for Laura Ashley Holdings plc/ CO: Laura Ashley Holdings plc ST: Massachusetts IN: REA SU:


KD-KW -- NY008 -- 2863 10/21/92 12:01 EDT
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Publication:PR Newswire
Date:Oct 21, 1992
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