Printer Friendly

LAURA ASHLEY APPOINTS BARBARA SCOTT MARKETING DIRECTOR; FORMER VICE PRESIDENT, MARKETING, FOR STRIDE RITE

 BOSTON, Nov. 17 ~PRNewswire~ -- Laura Ashley Inc. today announc ed that Barbara Scott, 38, has joined the firm as marketing director for North America.
 Donna Moore, president of Laura Ashley, Inc., said, "Barbara's record of success repositioning Keds is well known and she brings this strong brand experience to Laura Ashley. We are delighted to welcome her as a member of our team."
 Ms. Scott graduated from Georgetown University with a degree in international economics and completed an M.B.A. at Boston University, with concentrations in finance and marketing. She joined the Stride Rite Corporation in 1984 and has been vice president, marketing for the Keds Division since 1989.
 Ms. Scott was part of a team that directed a complete turnaround of the Keds Division and took it from $40 million in annual sales to $400 million. She was responsible for repositioning Women's Keds as a fashion brand and for rebuilding the division's image by integrating the marketing and public relations efforts. She also directed strategic and market research and advertising initiatives. Prior to joining Stride Rite, Ms. Scott held positions with A&S and Stop 'n Shop.
 Commenting on her new position, Ms. Scott said, "Laura Ashley is a truly global brand with strong appeal in niche markets. I am excited by management's strategy to fully leverage the potential of this strong brand look forward to developing new opportunities for Laura Ashley in the North American market.
 Ms. Scott is married with two children and resides in Concord, Mass.
 Laura Ashley Holdings plc is a global designer and distributor of apparel, home furnishings, gifts and accessories. Founded in 1953, the company markets the Laura Ashley brand throughout the world. Laura Ashley has more than 500 retail outlets located in 28 countries.
 -0- 11~17~92
 ~CONTACT: Eileen M. Halsch, 212-229-2222, for Laura Ashley~


CO: Laura Ashley Inc. ST: Massachusetts IN: REA SU: PER

GK -- NY003 -- 1705 11~17~92 09:34 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Nov 17, 1992
Words:324
Previous Article:RAYTHEON AWARDED PATRIOT SUPPORT CONTRACTS TOTALING $37 MILLION
Next Article:CACI AWARDED $12.9 MILLION U.S. AIR FORCE CONTRACT
Topics:


Related Articles
THE STRIDE RITE CORPORATION APPOINTS KAREN CRIDER AS GENERAL COUNSEL
SPS TO MANAGE NEW PRIVATE LABEL PROGRAM FOR LAURA ASHLEY, INC.
House dressing.
SIGNATURE LAURA ASHLEY: SELLNG A LIFESTYLE.
TEXTILE BRIEFS.
LAURA ASHLEY TO BUILD U.S. HOME LICENSING.
NEWS BRIEFS: LAURA ASHLEY BOUND FOR KOHL'S...ROYAL VELVET BRAND VP NAMED...MACY'S WEST GMM IN NEW ROLE.
CUTS OF A DIFFERENT CLOTH; THE BRAND WITH A DEFINITE FEMININE BENT REVEALS A VARIETY OF STYLES.
Tommy Hilfiger and Stride Rite to Extend Footwear Licensing Agreement.
All around the home: for manufacturers of hard home-decor products, the brand represents quality and opportunity.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters