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LAUNCH platform for city games business.

Byline: Jenny Waddington Business editor

COVENTRY University's Serious Games Studio has signed up as a partner for a major event for the region's gaming and mobile app developers.

The local business will play a key role in Innovation Birmingham's LAU mingham's LA NCH event, taking place in November.

LAULA NCH is the biggest event programme of its kind outside of London, connecting and supporting the region's burgeoning digital gaming sector.

The highlight of the annual programme - which is now in its fifth year - is a two-day conference for over 300 indie games developers, held at the Innovation Birmingham Campus.

The Serious Games Studio has signed up as a partner ahead of the conference on November 20 and 21, in order to promote the ERDF funded support available to West Midlands-based gaming companies needing to develop a proof of concept. Features of LAULA NCH's November conference include a 'grads in games' programme by industry recruitment specialists Aardvark Swift, as well as a dedicated session from Microsoft on cloud gaming.

Pia Pearson, digital marketing manager and head of LAULA NCH at the Innovation Birmingham Campus said: "Working alongside Coventry's Serious Games Studio is a natural expansion of the LAULA NCH programme and a great way to promote the support on offer to indie games developers based within the West Midlands.

"LAU LA NCH has grown year on year and we are now close to having 1,650 gaming professionals signed-up.

"The benefits of being based in this region are compelling because of the collective strength of the gaming community, the calibre of the highly specialist university courses that are run in conjunction with local industry representatives, and also the technical advice, support and access to finance delivered through programmes such as Innovation Birmingham's Entrepreneurs for the Future centre and by the Serious Games Studio."

Paul Howe, multimedia designer at the Serious Games Studio said: "We have an established ERDF funded project which enables us to deliver five days of free technical support to indie games developers based within the region.

"This time can be used to develop the gaming application, proof of concept and the associated intellectual property, which can really accelerate the time it takes for new products to get to market.

"Being able to promote this service to the LAULA NCH community is a fantastic way to spread the word and ensure the opportunities can be fully maximised by the regional digital gaming community."

The next event in the LAULA NCH series is the Indie Showcase, which is being held on Tuesday, September 30, at the Innovation Birmingham Campus. The speaker line up includes Abdullah Awan of Sync Interactive; Jolyon Webb for Payload Studios; Adam Russell at +AsDesigned at +AsDesigned RGames; James Biddulph of Jamo Games; Stephen Willey of Incus Games; and Sarah Bowers for Innovation Networks at Coventry University Enterprises.

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Paul Howe, | Pia Pearson and Sarah Bowers at the LAUNCH event

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Title Annotation:Business
Publication:Coventry Evening Telegraph (England)
Geographic Code:4EUUK
Date:Sep 25, 2014
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