LATEST SAAB 900 ACCOLADES ADD EVEN MORE LUSTER TO AN ALREADY AWARD-WINNING 1994 INTRODUCTION
NORCROSS, Ga., Jan. 13 /PRNewswire/ -- In the brief time following its November 1993 debut, the all-new Saab 900 has collected more industry and consumer accolades than any other model in the Swedish automaker's history. The 1994 Saab 900's popularity continues to grow with the recent announcements of two additional awards. Readers of "Autoweek Magazine" have selected the Saab 900 as their top choice in the annual "Car of the Year" reader telefax poll, and nationally syndicated automotive experts Mike Anson and Steven Parker chose the 900 as one of "Ten Most Improved Cars and Trucks of 1994."
'Autoweek's' Audience Favors Saab
The results of the "Autoweek" poll reflect today's shopper's quest for a powerful price/value relationship, a need that the Saab 900 5-door fulfills with a dynamic combination of standard features and a competitive sticker price. One "Autoweek" reader posed the question: "Five doors, dual air bags, ABS and many other innovative features...all wrapped in a slick aero-package. How did they do it for 21 grand?" Do it Saab did -- which contributed to the new 900's besting such industry luminaries as the Ford Mustang and Chrysler Neon in the expert eyes of "Autoweek's" 80,000-plus audience. The 1994 Saab 900 also dominated the voting over the Honda Accord, Toyota Supra and the BMW M3.
Saab One of Ten Most Improved Cars For 1994
Auto experts Steven Parker and Mike Anson cited the all-new Saab 900 as one of the "Ten Most Improved Cars and Trucks of 1994." The two industry personalities have an audience of over 4 million consumers through their syndicated newspaper column, radio and television segments. The duo's regular auto evaluations on the Emmy-award winning KTLA Morning News, in Los Angeles, reach the largest viewing audience of any television automotive report in the nation. "We felt it was time to honor those (new cars) which have set new standards for the rest of the industry to match, and not merely create a temporary splash," said Parker at the awards ceremony held at the Greater Los Angeles Auto Show. The Saab 900 was included because its "features, advancements and value will hold up in years to come," and its "legendary build quality make this quirky car a favorite." In addition to these two latest accolades, the all-new Saab 900 has received the prestigious "Design of the Year" award from "Automobile Magazine," and has been named "Best New Car" in the $18,000 to $25,000 price category by "Kiplinger's Personal Finance" magazine. The long list of Saab 900 honors also includes a "Best of What's New" award from "Popular Science" magazine, as well as a "Best Buy" recommendation from "Consumer's Digest." The Saab 900 has also been named one of the top five cars in the 1994 North American Car of the Year competition. -0- 1/13/94 /CONTACT: Steven Rossi, 404-279-6360, or Elke Martin, 404-279-6362, both of Saab Cars USA/
CO: Saab Cars USA ST: Georgia IN: AUT SU:
JS-BR -- AT004 -- 1106 01/13/94 12:46 EST