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LASERMASTER TECHNOLOGIES ANNOUNCES RELEASE OF BIG INK DELIVERY SYSTEM FOR DISPLAYMAKER DIGITAL COLOR PRINTER

 MINNEAPOLIS, Nov. 15 /PRNewswire/ -- LaserMaster Technologies, Inc. (NASDAQ-NMS: LMTS) today announced a high-volume ink delivery system that increases the ink capacity of its DisplayMaker(TM) Digital Color Printer 11-fold while reducing consumable costs. The optional Big Ink(TM) Delivery System, priced at $4,995 when purchased with a DisplayMaker, replaces the DisplayMaker's standard 40-milliliter ink-jet cartridges with an on-line replenishing system that holds 440 milliliters of ink.
 LaserMaster designed the Big Ink Delivery System to work with the company's proprietary ColorMark(TM) Color Management System. The ColorMark System manages all the variables of the printing process by providing specific color profiles for the ink and a variety of output media. Each ink pack ships with precisely matched color profiles loaded onto a ColorMark Prolifer that users plug into the ColorMark Docking Station.
 "With Big Ink, users can reduce consumable costs up to 70 percent while ensuring that they have consistent color-matching information," Dan Vatland, LaserMaster vice president, Advanced Product Development, said. Big Ink is part of our commitment to provide the most advanced printing features for DisplayMaker customers so that it continues to be 'The Professional's Choice(TM)' for Big Color(TM) output.
 Company management believes that the superior quality control and reduced operating costs obtained by running the LaserMaster DisplayMaker with the Big Ink Delivery System and the ColorMark Color Management System will allow the company to develop a significant revenue stream with consumables for Big Color digital printing. Proprietary inks and roll fed media will carry gross margins in the vicinity of 60 percent.
 LaserMaster will install the Big Ink System in its factory for customers who order it at the same time they order a DisplayMaker. LaseMaster's field service will install the Big Ink System on-site for existing DisplayMaker customers who upgrade to the Big Ink Delivery System.
 The DisplayMaker Digital Color Printer is an ink-jet printer and multi-platform Color Server that prints on roll-fed or cut-sheet paper up to 36-inches wide and over 110-inches long depending on the software application. Unlike electrostatic plotters and other ink-jet printers that often require special front-end hardware and software packages that can drive system costs well over $100,000, the $19,995 DisplayMaker connects directly to a user's existing Macintosh(R) and/or IBM- compatible computers or computer network.
 With the DisplayMaker, users can print Big Color output right from their favorite illustration, photo-manipulation, and desktop publishing software.
 Availability
 LaserMaster's Big Ink Delivery System and the DisplayMaker Digital Color Printer are available directly from LaserMaster. The Big Ink System, which can be ordered now, will begin shipping in December.
 LaserMaster designs, manufactures, and markets plain-paper typesetters, large-format color printer products, and specialized Windows(TM) printing systems for professional graphic arts, pre-press, and desktop publishing users. LaserMaster distinguishes its product line with proprietary software and hardware engineering, including the company's patented TurboRes(R) resolution-enhancement, ColorMark Color Management and SmoothTone(TM) image-enhancement technologies.
 -0- 11/15/93
 /CONTACT: Randall L. Ruegg, chief financial officer, of LaserMaster Technologies, 612-944-6069/
 (LMTS)


CO: LaserMaster Technologies, Inc. ST: Minnesota IN: CPR SU: PDT

DB-AL -- MN002 -- 4253 11/15/93 09:17 EST
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Date:Nov 15, 1993
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