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LARRY BIRD SIGNS DEAL

 LARRY BIRD SIGNS DEAL
 PROVIDENCE, R.I, Jan. 16 /PRNewswire/ -- Lime Rock Productions,


Inc. of Providence, R.I. announced today that Celtics ace Larry Bird has signed for another first, a three card hologram set. Billed as Yesterday...Today...Forever and depicting three benchmarks in number 33's career, this first ever card set will show the electricity of Larry on the court at Indiana State, his patented shooting style at Boston and commemorate his trip to Barcelona this summer.
 Known for his reserved off-court style, Larry Bird has never permitted anyone to produce this type of trading card set or Hologram cards before. "We consider ourselves very fortunate to have been given this kind of opportunity," said Paul Carroll, Lime Rock's president. "We are treating this project like a sacred trust between Larry, the fans and ourselves. Larry's fans are used to the very best. Everyone at Lime Rock is working around the clock to produce a Hologram card set that will come to be known as one of the finest ever produced," Carroll said.
 As most people know by now card collecting has grown into a billion dollar international industry, with most collections made up regular printed cardboard cards. A hybrid extension of card collecting and considered the number one growth and investment area for trading cards in the '90s is hologram cards. Because they require far more technical expertise, and are costly to produce, hologram cards remain the dominion of a handful of trading card manufacturers. Hologram cards are also one of the few areas still limited in production with no threat of a manufacturer flooding the market because of production limitations and costs. For these reasons and others it is our opinion that this "Larry Bird Three Card Hologram Set" is the serious collectors best bet for 1992.
 -0- 1/16/92
 /CONTACT: George Latimer of Lime Rock Productions, 401-273-1450/


TM -- NEFNS2 -- 0308 01/16/92 07:34 EST
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Publication:PR Newswire
Date:Jan 16, 1992
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