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LARGE TYPE CATALOG OF COMFORTING PRODUCTS AND HELPFUL GADGETS AVAILABLE FROM COMFORT HOUSE

 LARGE TYPE CATALOG OF COMFORTING PRODUCTS AND
 HELPFUL GADGETS AVAILABLE FROM COMFORT HOUSE
 NEWARK, N.J., Feb. 18 /PRNewswire/ -- Jeffrey Gornstein was visiting his grandparents in Florida when he got the idea for a business to help make life easier for them and other senior citizens.
 "Many simple tasks are difficult for older people -- reaching a can on a high shelf, turning on a stiff faucet knob, or simply balancing a checkbook," he says.
 Gornstein spent two years researching products to solve such problems and set up a small catalog firm, Comfort House, with a catalog printed in larger type than usual. It includes an order form that is spacious and simple to fill out. For example, there is a single shipping charge for all orders instead of confusing price tables.
 Comfort House sells products such as tap and knob turners for stiff faucet handles, a long handle with a gripping mechanism for removing jars from high shelves or picking things up without bending, and a calculator with large numbers. Leg rests, special pillows, a cushioned bath mat, safety tape to prevent slipping on stairs, magnifying glasses for reading and sewing, a pen for arthritis sufferers, and an exclusive medical bill organizer from the United Seniors Health Cooperative to simplify the Medicare maze are among other products.
 The Comfort House Catalog describes each product in an unusually large amount of detail. Sections of the catalog also provide advice on how to become active in volunteer work and precautions to avoid falls.
 Some products carry endorsements with significant meaning to Gornstein. Of one, he writes, "My grandmother tested the swivel seat cushion and had this to say about it: 'A clever way to ease my chronic back pain which is always aggravated by getting in and out of the car.'"
 To customers who request them, Gornstein offers large-type copies of the often small-type instructions supplied by product manufacturers.
 An industrial engineer by training, Gornstein worked as a management consultant in New York, but gave it up to found his catalog business. While he believes it has a great future in serving the growing older population, he says it also will help fulfill his original goal. "I set out to find ways to make things easier for people. That's what an industrial engineer does."
 For a free copy of the catalog, write Comfort House, 189 Frelinghuysen Ave., Dept. R. Newark, N.J., 07114 or call 800-359-7701, ext. 55.
 -0- 2/18/92 R
 /CONTACT: Jeffrey Gornstein of Comfort House, 201-242-8080/ CO: Comfort House ST: New Jersey IN: REA SU: PDT


KD-TS -- NYFNS1 -- 9929 02/18/92 12:12 EST
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Date:Feb 18, 1992
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